Minnesota
Thoughts and news from the LMA-MN – Midwest Region – Minnesota Local Group

LMA-MN April 2013 Program Why Content Marketing is King

Wednesday, April 10, 2013
11:30 AM Registration
12:00 PM – 1:30 PM Program
Fredrikson & Byron P.A.
200 S. Sixth Street, #4000
Minneapolis, MN 55402
Click here to register. 

Today’s legal marketers have crowned content marketing king. They are retreating from traditional marketing tactics and turning to content marketing in droves. But as more and more lawyers and firms jump on the content marketing bandwagon, it’s becoming increasingly difficult to stand out from the crowd and achieve desired results.

In this presentation, Michelle Calcote King, President of Reputation Capital, will review content marketing best practices, innovative strategies, and examples of firms doing it right.

She will also share:
• Organizational models for managing content programs
• Ways to transform your current content into more effective content
• How to achieve “content efficiency” by repurposing content
• How content marketing feeds other strategies, such as media relations
• Content marketing trends
• Top mistakes marketers make with their content
• How to add the “marketing” into your content
• How to spot legalese and get rid of it
• Resources for those seeking more information

Active participation and discussion is encouraged for this program. If there is a topic you would like to discuss or a question you would like to ask, please feel free to email them in advance to Kristen Wilcox at kristen.wilcox10@gmail.com.  

Michelle Calcote King
Michelle is Principal of Reputation Capital, a communications firm providing content marketing, media relations, messaging, corporate communications, crisis communications and social media services. The firm’s clients include law, architecture and engineering firms, and b2b companies in the insurance, technology, energy and environmental industries.

With 15 years of communications experience at consulting firms around the world—including London, Australia, and throughout the U.S. Southeast—she offers seasoned expertise garnered from managing the reputations of some of the world’s largest corporations such as Mitsubishi and Viacom and raising the profile of numerous corporate law firms throughout the United States.

In early 2011, Michelle received PR News’ Legal PR Award for her and her colleagues’ work raising the profile of a Washington, DC, litigation firm. And in 2006, she wrote a winning entry for the International Association of Business Communicators’ Gold Quill Merit Award in business communication. Michelle holds a master’s degree in international communications and a bachelor’s degree in public relations from the University of Florida.

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