Minnesota
Thoughts and news from the LMA-MN – Midwest Region – Minnesota Local Group

LMA-MN June 2013 Program Video Marketing

Law Firm Video: What’s New and What Works
Presentation by Marsha Redmun, Esq.

Video is a new medium for most law firms and legal marketers. It makes sense that creating professional video that is effective for legal marketing can seem daunting at first. This program offers practical advice, checklists and recent law firm video examples from Morrison & Foerster and other firms.

In this presentation Marsha will cover:

  • Examples of the types of videos that are most effective for practice group video marketing and that are the most efficient to create
  • Detailed checklists of considerations when planning a video marketing project. Including:
    • messaging checklist and effective parameters for professional services video
    • video length
    • format for video
    • ways to distribute video
    • how to leverage video
  • Tips on how to help lawyers look and feel comfortable on video

Marsha will share her practical insight on the full process of narrowing the video topics, managing the lawyers, planning and conducting the video shoot, editing, distributing and then re-purposing and re-using the video.

Marsha Redmon is a former practicing lawyer and television journalist who has been teaching lawyers to get the business and recognition they want through business development, communications, video and media interview workshops and coaching for the last 13 years.

Wednesday, June 12, 2013
11:30 AM Registration
12:00-1:30 PM Program
Briggs and Morgan
80 South Eighth Street Suite 2200
Minneapolis, MN 55402

Registration available here.

Many thanks to our June sponsor, Promotion Select!

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