Thoughts and news from the LMA-MN – Midwest Region – Minnesota Local Group

October 2013: Join us for Advanced SEO Strategies

Date: Wednesday, October 9th, 2013
Program: 12:00 – 1:30 PM
Registration starts at 11:45 AM
Location: Briggs and Morgan
2200 IDS Center
80 South Eighth Street
Minneapolis, MN 55402-149
Sponsored by Tenrec

Search engine optimization (SEO) is a discipline that many law firms struggle with. Law firm marketers pressed for time often cannot delegate the resources necessary to keep up with the rapid evolution of SEO but the problem is, if done well, an optimized website can contribute to the bottom line.

So, where do you start?

Join Bo Vejgaard and Steve Hennigs of Siteimprove as they will cover the basics of SEO and provide actual tips on how to approach the topic with confidence in your firm. Even if your firm does not have the time to tackle SEO internally the information presented will help arm you with the knowledge necessary to choose the best SEO provider for your firm’s needs.


Meet Bo Vejgaard
A self-confessed lover of ‘nerdy stuff’, Bo Vejgaard has worked within web development for more than 15 years in a plethora of prominent roles within the Danish and international IT industries. Personal career highlights to date include speaking about SEO and analytics at the New York State Forum Webmaster’s Guild, as well as presenting a talk about SEO at the Danish Digitalization Conference in 2012.

With a B.S in computer science and a Master’s degree in IT-management and strategy, it only seemed natural that Bo would end up focusing his efforts on consulting and strategy, and this shows in both his personal and professional life.

Having worked extensively as an SEO and web analytics consultant, he now combines his passion for teaching and mentoring with his current position as Siteimprove’s Business Innovation Manager.

Meet Steve Hennigs
Steve Hennigs is an Online Certified Marketing Professional and Market Motive Certified Practitioner in the disciplines of Search Engine Optimization (SEO) and Web Analytics. For the past three years Mr. Hennigs has been Siteimprove’s sole representative for the legal community where he has successfully launched Siteimprove’s Web Governance Suite in 20 AM Law 100 firms and many others.

Mr. Hennigs last spoke at the 2013 Legal Marketing Association Annual Conference focusing specifically on Web Analytics for law firm websites.

His goal with this opportunity and over the next few years is to ensure law firms are following SEO and web analytics best practices in order to understand their websites better and achieve a higher return on investment for their digital marketing efforts.

 A big thank-you to our October Program Sponsor, Tenrec!

Get the Recognition You Deserve! 2013 Minnesota Your Honor Awards Submissions

Don’t miss the opportunity for your great work to be recognized! The Minnesota Chapter has a history of producing numerous International LMA Your Honor Awards winners, and the process starts by submitting entries at the chapter level. This year’s YHA Reception is scheduled to take place at 4:00 PM on November 13, 2013, immediately following the monthly program, Escaping the Heard, presented by Akina Corporation, from 2:30-3:30 PM at Meagher & Geer, 33 South Sixth Street, Suite 4400, Minneapolis.

Submission form and YHA program guidelines may be found here.

Contact YHA Program Chair, Tracy Domish, with questions at tmdomish@gmail.com or (612) 802-5441. Deadline for submissions is 5:00 p.m. October 4, 2013.

Good luck and we hope to see you on November 13th!

LMA-MN September Program Handouts

Thanks to Ross Fishman for presenting a fantastic program, Developing a Powerful Marketing Plan, at LMA-MN’s September Program. Ross has generously provided our chapter with some useful handouts, available here. Thanks also to our September program sponsor, Thomson Reuters!

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