Thoughts and news from the LMA-MN – Midwest Region – Minnesota Local Group

Vote for the 2014 LMAMN Board

If you’re a LMA Minnesota chapter member, vote for the 2014 board.

Get Akina’s “Selling Value to Sell Premium” PowerPoint from November Meeting

Akina’s Alycia Sutor presented “Selling Value to Sell Premium.” Alycia has kindly allowed us to publish her PowerPoint. Grab it here (PDF).

Welcome, Members and Friends!

Welcome, members and friends, to the new LMAMN.org!

This site has been in the works for a year or so, now. We wanted a site that was not only easy to use and navigate, but provided another way for members to get involved—writing content for it and volunteering to help manage it. And here we are.

The regular site won’t go away. Think of this as an addendum to the national site. But don’t worry – we’ll make it as easy as possible to access content in multiple ways.

Another cool feature is the comment system. We’re opening up comments on each post for members to add their thoughts.

And we’re always open to suggestions and new volunteers.

So, take a look around! Subscribe. Join in the conversation.

And stay warm!


LMA-MN 2013 November Program & Your Honor Awards

Selling Value to Sell Premium

Alycia Sutor, Partner at Akina will discuss with members how to sell value at a premium.

At a time when client loyalty is being tested and economic pressures for law firm profits are at an all-time high, lawyers are challenged to find a way to get premium rates when clients are demanding cost reduction. Selling Value to Sell Premium is a program designed to shift the focus from pricing and efficiency to a conversation of value and effectiveness.

Participants will learn from market research:

  • Why law firms are losing sales pitches
  • How to implement innovative and proven techniques to sell value that deepens relationships, increases profitability, and differentiates your firm from your competitors

Date: Wednesday, November 13th, 2013
Program: 2:30 PM – 3:45 PM
Coffee, water and soda will be available
Location: Hennepin County Bar Association 600 Nicollet Mall, Suite 390, Minneapolis, MN 55402

Your Honor Awards Reception
This year’s Your Honor Award winners will be announced immediately following the program. LMA-MN has a history of producing numerous International LMA Your Honor Awards winners, don’t miss the opportunity for your great work to be recognized!

4:00 PM – 6:00 PM
Light refreshments and beverages will be served
Location: Hennepin County Bar Association, 600 Nicollet Mall, Suite 390, Minneapolis, MN 55402

Alycia has more than seventeen years experience helping lawyers, executives and managers rethink how they approach marketing, sales and leadership issues. As a partner at Akina, she is particularly passionate about helping individuals leverage their strengths and interests to change how they work, sell and lead. To learn more about Alycia, click here.


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