Thoughts and news from the LMA-MN – Midwest Region – Minnesota Local Group

Register for LMA-MN’s March Program

Legal Marketing Association Minnesota Chapter
LMA-MN March Program
Tuesday March 11, 2014 from 4:00 PM to 5:00 PM CDT
Faegre Baker Daniels
2200 Wells Fargo Center
90 South 7th Street
Minneapolis, MN 55402
Driving Directions

Tuesday, March 11, 2014

Registration: 3:30 PM

Program: 4:00 – 5:00 PM

Networking to follow program

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Top 10 Trends in Law Firm Business Development

At a time when the legal industry’s growth projections are modest at its best, law firms need a clear understanding of what’s happening in the marketplace, what buyers of legal services are seeking and how to truly differentiate themselves from the competition.

Tasneem Goodman of Akina will present the Top 10 Trends in Law Firm Business Development. This session will provide real-time market feedback and projections that will give you clear direction for how to authentically build relationships and how to compete for, win and grow business. During the program, we will discuss best practices and disciplines that focus on:
  • Consistent marketplace buying trends for legal services
  • Common pitfalls attorneys make in pursuit of business
  • Best practices for distinguishing yourself in a pitch meeting
  • How to reliably pursue and win new business
  • How to retain and expand business once you have it
As a result of this program, participants will be equipped with new insights, tools and wisdom to be effective and efficient in their business development efforts and will have a renewed energy for disciplined business development planning and execution to take advantage of current marketplace opportunities.

Tasneem Goodman has spent over ten years in the legal industry providing clients with excellent service, working with lawyers to grow their practices and helping firms make the most of their relationships with their clients, their attorneys and their recruits. She has served as a practicing attorney at two large global firms and as the head of marketing and business development for a third.


Contact: tgoodman@akina.biz

Website: www.akina.biz

Blog: www.generationgenerosity.org

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