Minnesota
Thoughts and news from the LMA-MN – Midwest Region – Minnesota Local Group

Is Your Firm Ready to Implement CRM?

I was at an event the other day with law firm marketing folks and after talking about the snow that was falling outside the window, the conversation turned to an even more depressing topic: Client Relationship Management (CRM). How does one successfully implement a CRM system in a law firm? None of us had an answer. I know we tried to do this at the firm I was working at and after two years, we still had not achieved lift off and were ready to scrap the project.

So I decided to do a little research and found this oldie but goodie Law Practice magazine article from 2008 that provides a sobering assessment of what needs to be done before undertaking CRM within a law firm. Bottom line: it’s not about the technology. It’s about the mindset. So before you start shopping for a CRM system for your firm, consider the words of Ross Fishman from this article:

“In firms where the lawyers like to own their clients and keep them portable, there will be serious reluctance to share this information, and any attempt at CRM will fail, which can be a costly, time-consuming debacle.”

Post written by Bill White, President of ReelLawyers LLC and LMA-MN Communications Committee Chair. 


YOU’RE INVITED! REGISTER FOR LMA-MN’S APRIL PROGRAM

Legal Marketing Association Minnesota Chapter
LMA-MN April Program
When
Wednesday April 16, 2014 from 12:00 PM to 1:30 PM CDT
Where
Fredrikson & Byron, P.A.
200 South Sixth Street
Suite 4000
Minneapolis, MN 55402
Driving Directions

Wednesday, April 16, 2014

Registration: 11:30 AM

Program: 12:00 -1:30 PM

Register Now!
I can’t make it

 

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Getting Attorneys to Write Like “Prose” for Visibility
 
Attorneys are trained to write. And yes, they do a lot of writing in their profession. However, translating their trained style of writing for client and general audiences can lead to frustrated journalists and/or bored readers. This presentation discusses the educational process of turning their vast knowledge into marketable material for prospects through a variety of media. This presentation will teach you how to approach the “personalities” in your firm, expectations of editors, the importance of conversational “voice,” as well as the art of interviewing, leveraging content for multiple purposes and showing measurable results — results that get attorneys to buy into “marketing” their expertise in written form.

About the presenter:

Christine Nelson is a journalist and holds a Bachelor of Science in Mass Communications. She has two decades of professional writing experience for top business media, communities and professionals. Leading Ingenuity’s public relations team, Christine works with clients to develop credible content, media opportunities and other strategies to get you in front of the right audiences – increasing your visibility and influence. She is known as a fierce achiever who wants to get you results.


Youtility

Are you wondering how to make your attorneys seem more exciting online?

If you are, too bad: you’re asking the wrong question.

So says a book recommended to us by LMA-MN member Mary Hirsch of Schwegman Lundberg & Woessner. According to Youtility: Why Smart Marketing is about Help Not Hype by Jay Baer, to win attention these days, you must ask a different question: “How can we help?” The book is chocked full of examples of companies who are practicing “Youtility” by using information and helpfulness to transform relationships with customers.

Thanks, Mary, for practicing Youtility in recommending this book!

Post written by Bill White, President of ReelLawyers LLC and LMA-MN Communications Committee Chair. 


You’re Invited! March Program + Happy Hour Networking

Legal Marketing Association Minnesota Chapter
LMA-MN March Program
When
Tuesday March 11, 2014 from 4:00 PM to 5:00 PM CDT
Where
Faegre Baker Daniels, LLP
2200 Wells Fargo Center
90 South 7th Street
Minneapolis, MN 55402
Driving Directions

Tuesday, March 11, 2014

Registration: 3:30 PM

Program: 4:00 – 5:00 PM

Happy Hour networking to follow program

Register Now!
I can’t make it

 

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Join us for the March LMA-MN program as respected legal industry advisor Tasneem Goodman provides the top 10 trends in law firm business development. Catch up with Tasneem and legal marketing colleagues for networking and happy hour after the program. See you March 11!
 
Top 10 Trends in Law Firm Business Development

At a time when the legal industry’s growth projections are modest at its best, law firms need a clear understanding of what’s happening in the marketplace, what buyers of legal services are seeking and how to truly differentiate themselves from the competition.
  • Consistent marketplace buying trends for legal services
  • Common pitfalls attorneys make in pursuit of business
  • Best practices for distinguishing yourself in a pitch meeting
  • How to reliably pursue and win new business
  • How to retain and expand business once you have it
As a result of this program, participants will be equipped with new insights, tools and wisdom to be effective and efficient in their business development efforts and will have a renewed energy for disciplined business development planning and execution to take advantage of current marketplace opportunities.

Tasneem Goodman has spent over ten years in the legal industry providing clients with excellent service, working with lawyers to grow their practices and helping firms make the most of their relationships with their clients, their attorneys and their recruits. She has served as a practicing attorney at two large global firms and as the head of marketing and business development for a third.

 

Contact: tgoodman@akina.biz

Website: www.akina.biz

Blog: www.generationgenerosity.org

  

Join Tasneem and your legal marketing colleagues for happy hour networking from 5-6:30pm. Are you going to the LMA Annual Conference? Connect with fellow members and make plans to meet up in Orlando!

  

 


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