Minnesota
Thoughts and news from the LMA-MN – Midwest Region – Minnesota Local Group

Youtility

Are you wondering how to make your attorneys seem more exciting online?

If you are, too bad: you’re asking the wrong question.

So says a book recommended to us by LMA-MN member Mary Hirsch of Schwegman Lundberg & Woessner. According to Youtility: Why Smart Marketing is about Help Not Hype by Jay Baer, to win attention these days, you must ask a different question: “How can we help?” The book is chocked full of examples of companies who are practicing “Youtility” by using information and helpfulness to transform relationships with customers.

Thanks, Mary, for practicing Youtility in recommending this book!

Post written by Bill White, President of ReelLawyers LLC and LMA-MN Communications Committee Chair. 

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