Thoughts and news from the LMA-MN – Midwest Region – Minnesota Local Group


Legal Marketing Association Minnesota Chapter
LMA-MN April Program
Wednesday April 16, 2014 from 12:00 PM to 1:30 PM CDT
Fredrikson & Byron, P.A.
200 South Sixth Street
Suite 4000
Minneapolis, MN 55402
Driving Directions

Wednesday, April 16, 2014

Registration: 11:30 AM

Program: 12:00 -1:30 PM

Register Now!
I can’t make it


Follow us on Twitter

Getting Attorneys to Write Like “Prose” for Visibility
Attorneys are trained to write. And yes, they do a lot of writing in their profession. However, translating their trained style of writing for client and general audiences can lead to frustrated journalists and/or bored readers. This presentation discusses the educational process of turning their vast knowledge into marketable material for prospects through a variety of media. This presentation will teach you how to approach the “personalities” in your firm, expectations of editors, the importance of conversational “voice,” as well as the art of interviewing, leveraging content for multiple purposes and showing measurable results — results that get attorneys to buy into “marketing” their expertise in written form.

About the presenter:

Christine Nelson is a journalist and holds a Bachelor of Science in Mass Communications. She has two decades of professional writing experience for top business media, communities and professionals. Leading Ingenuity’s public relations team, Christine works with clients to develop credible content, media opportunities and other strategies to get you in front of the right audiences – increasing your visibility and influence. She is known as a fierce achiever who wants to get you results.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Powered by WordPress | Designed by Elegant Themes