Minnesota
Thoughts and news from the LMA-MN – Midwest Region – Minnesota Local Group

Introducing the LMA-MN Summer Webinar Series + Register for the June Webinar Program

New in 2014: Join LMA-MN colleagues for the first of two summer webinar programs! The only format change is the presentation will be facilitated via webinar vs. an in-person presentation. At this time, the webinar is only offered as a live presentation. Lunch will be provided and networking is encouraged.

Legal Marketing Association Minnesota Chapter
LMA-MN June Webinar Program
When
Tuesday June 10, 2014 from 12:00 PM to 1:30 PM CDT
Where
Faegre Baker Daniels
90 South Seventh Street
2200 Wells Fargo Center
Floor 21
Minneapolis, MN 55402
Driving Directions

Tuesday, June 10, 2014

Registration: 11:30 AM

Program: 12:00 -1:30 PM

Register Now!
I can’t make it

 

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An Integrated Approach to Law Firm Marketing
Traditionally, law firm marketing professionals have approached marketing and public relations as two separate entities. Today, they play equal roles in providing an integrated and cohesive approach to a law firm’s overall communications efforts. By incorporating the two efficiently, firms can build continuity of brand, support interactive Web content and unify all communications. Strategic integrated marketing and public relations communications cover a wide range of tactics including advertising, branding, websites, search engine optimization (SEO), social media, promotional materials and media relations. This program will cover how law firm marketing professionals can unify communication efforts to support their firm’s business goals, enhance the firm’s key messages and speak directly to target audiences.At the end of the program, participants will better understand how to:
  • Integrate branding, advertising, marketing and public relations efforts within the firm and across strategic partners/vendors
  • Increase website traffic, improve SEO and support new business development with integrated approaches

With the right integrated strategies in play, over time, law firms will see how communications efforts can effectively be streamlined for success across multiple channels.

About the presenter:


A legal marketing expert, attorney, and author, Gina F. Rubel founded Furia Rubel Communications, Inc., an award-winning full-service marketing and public relations agency. Furia Rubel has been listed among the top firms by the National Law Journal, The Legal Intelligencer and the Philadelphia Business Journal and has been named one of the Top 300 WBE’s in the U.S. by Women’s Enterprise Magazine. Under Gina’s direction, Furia Rubel provides expert strategic planning, marketing, public relations and web development services to law firms, accounting firms and other professional service providers, municipalities and government organizations, educational institutions and business-to-business companies.

Website: http://www.furiarubel.com/

LinkedIn: https://www.linkedin.com/in/ginafuriarubel

Twitter: @ginarubel

 


Member Spotlight

LMA-MN Member Limelight

Jennifer E. Albrecht

Jennifer E. Albrecht  

Marketing Manager

Arthur Chapman Kettering Smetak & Pikala, P.A.

 

1. HOW LONG HAVE YOU BEEN WITH THE FIRM?

I’ve been with the firm for just over 2.5 years.

2.  WHAT DO YOU SPEND MOST OF YOUR TIME DOING AT WORK?

Assisting attorneys with whatever they need to put their best foot forward with current and potential clients.

3.  WHAT ARE THE THREE MOST VALUABLE THINGS ABOUT LMA-MN FOR YOU?

Networking – meeting others who face the same challenges I do.  Many of my good friends are people I’ve met through LMA.

Education – learning about the latest and greatest tools that help me do my job even better.

Resources – articles, checklists, samples, etc. These all help me to provide visual and concrete examples for my attorneys and usually mean I don’t have to reinvent the wheel, but rather just put our own firm spin on a great idea.

4. WHAT’S YOUR BIGGEST CHALLENGE OR FRUSTRATION AT WORK?

Never really know when a busy time is going to be.  There are times when I have to focus on not letting any of the many balls in the air drop and other times when I wonder where everyone is.  Thankfully, being flexible and shifting gears quickly is something we all learn in this industry.

5. WHAT ACCOMPLISHMENT ARE YOU MOST PROUD OF AT YOUR CURRENT JOB?

The respect I’ve earned from so many of our attorneys.  Hopefully, they all feel they can come to me to ask for what they need and go away with the tools they need to work with a client or bring in a new client.

6. IF YOU COULD WAVE A MAGIC WAND AND MAKE THE ATTORNEYS IN YOUR FIRM OBEY YOUR MARKETING COMMAND, WHAT WOULD YOU HAVE THEM DO?

Be realistic and honest about timelines (both providing them on projects they expect done and adhering to those we set out to make things happen).

7. WHAT’S THE MOST VALUABLE MARKETING OR BUSINESS DEVELOPMENT ADVICE YOU’VE HEARD IN THE LAST YEAR?

With attorneys, it’s best to say “yes” and then figure out how to make it happen.

8. WHAT IS YOUR FAVORITE HOLIDAY?

Fourth of July.  My dad and I row over in the boat he built and named after me to watch the parade on Madeline Island (I’m from Bayfield) and we spend the afternoon picnicking with friends and enjoying the beautiful summer weather and celebratory spirit of the day.

9. IF SOMEONE GAVE YOU $20, WHAT WOULD YOU BUY?

A gift for someone else.  I might send flowers to a friend or pick out a bottle of wine to give to a friend who is stressed out.

10. WHAT IS YOUR FAVORITE BAND / MUSIC?

I listen to just about anything except rap and country.  I am a public radio junkie and have classical or The Current on all day in my office.  Going to/from work I’m listening to MPR News and I’m even the nerd who tunes into NPR podcasts when I exercise.

11. AT AGE FIVE, WHO DID YOU WANT TO BE?

An architect. (I had the honor of working in marketing for a commercial architectural firm for 11 years so I vicariously fulfilled that dream.)

12. WHAT WORD DO YOU MOST DISLIKE?

It drives me nuts when people say “I could care less.”  It’s actually that you COULDN’T care less.

13. WHAT DO YOU LIKE MOST ABOUT YOUR  JOB?

The people I get to work with and the constant challenges I am faced with every day.  I enjoy the slow times, but I function better with constant activity.

14. WHAT WAS YOUR FAVORITE PART OF COLLEGE?

I attended Cornell College which operates on a one-course-at-a-time program.  We focused on one thing for 18 days, had 4 days off, then started in on a new subject.  The organized part of me loves what that focused program taught me and how reflective it is of my work and routine today.  I am such a strong proponent of the system, I am currently serving my second term on Cornell’s Alumni Board.


Call for Sponsors: 2014 LMA Midwest Conference

The LMA Midwest Conference 2014 promises to be a great success, and LMA-MN is actively looking for sponsors interested in reaching our in-house legal marketer attendees (we’re expecting 100+ participants in 2014!). Full sponsorship information is available here. Please contact Barbara Brown to discuss sponsorship opportunities.

 


UPDATED May Program “Winning New Business Strategically with Research” Handouts

Please reference the following updated handouts from yesterday’s presentation by Carol Schiro Greenwald, Ph.D. Watch for an upcoming blog post from Carol in the coming weeks!

Congratulations to Leslie Delfs at Stinson Leonard Street for winning a copy of Carol’s book, Build Your Practice the Logical Way: Maximize Your Client Relationships!

Research – Winning New Business Strategically with Research FINAL – Minneapolis LMA – 5-14-14


May 14 Program “Winning New Business Strategically with Research” Handouts Now Available

Join Carol Schiro Greenwald, Ph.D., as she guides LMA-MN members through the process of creating a business development strategy for individuals or practice groups that uses research results to make better decisions about how to capture a greater share of a market or deeper share of a client.

Print the presentation slides in advance of the session: Research – Winning New Business Strategically with Research – Minneapolis LMA – 5-14-14. Online registration is closed, but walk-ins welcome!


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