Thoughts and news from the LMA-MN – Midwest Region – Minnesota Local Group

Reminder to Register: LMA Midwest Conference

Legal Marketing Midwest Conference
Thursday October 23, 2014 from 8:00 AM to 5:15 PM CDT
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Loews Minneapolis Hotel (Formerly Graves 601)
601 1st Ave N
Minneapolis, MN 55403

Driving Directions

As legal marketers, we work in an evolving and challenging industry. Recharge with your colleagues during a day of engaging speakers, interactive workshops, and networking. Gain new insights and ideas that will help you bring energy to your firm.

Strategic social marketing, legal marketing ethics, and law firm mergers and acquisitions are just a few hot topics we’ll discuss. And you won’t want to miss Heather Morse’s discussion on generational marketing (a favorite at the national conference this spring)!

We’ll also present the annual LMA-MN Your Honor Awards!Submissions are due September 26, 2014. Click here for more information.

Visit the 2014 Midwest Conference page here. Check back for updated session and speaker information. And don’t forget to support our wonderful sponsors!

Early bird registration is available now through October 9, 2014. Members: $150. Non-members: $175. 
lmamn.org   |   #LMAMN  |   @LMAMN
Register now!
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September 2014 Program Slides: Secrets of the Masters

Thank you for attending the September LMA-MN program presented by David Freeman. David has graciously provided our chapter with the program slides from his presentation, “Secrets of the Masters.”

We hope to see you at the Midwest Conference on October 23 at the Loews Minneapolis Hotel (formerly Graves 601)!

Developing Effective Leaders: LMA-MN September Presenter David Freeman Guest Post

Editor’s Note: Join us for David’s LMA-MN September 2014 program, entitled Secrets of the Masters: Best Practices in Business Development.

If there’s one thing I’ve learned having trained and coached thousands of lawyers for over two decades, it’s that implementing new initiatives requires engaged and proactive leadership. This begs the question – how do we get leaders to act in a more engaged and proactive fashion? The following describes three key factors to consider:

  • Commitment

It’s extremely hard to make people do what they don’t want to do, so find the coalition of the willing. While some leaders are given the job because they have “earned” it through seniority or their book of business, it doesn’t mean they’ll be committed or effective leaders. Instead, find people who have proven they care, who can rally others to get things done, and who have the respect of the group. In those situations where you are “stuck” with certain ineffective leaders and don’t feel you can remove them from their leadership position, go to plan B, which is to assign deputies (see below).

  • Time

In the battle between generating billable hours (which drives compensation), and fulfilling leadership responsibilities (which does not), billable hours usually win. Especially for leaders with full billable quotas who are also responsible for managing larger groups, they just don’t have the time to get the group firing on all cylinders. In these situations, we must find the leadership hours elsewhere.

The answer is to distribute leadership responsibilities more widely throughout a group. As discussed above, assign passionate deputies who can handle certain roles that will drive the group forward. These sub-leaders can come from the ranks of partners, of counsel, associates, and staff, and by involving them in the leadership of the firm, it increases the number of leadership hours available, and raises levels of engagement within a wider audience. The result – more people who care, and more hours available to get things done!

  • Knowledge and Skills

Few lawyers are trained in the art of managing and leading other lawyers. To develop their knowledge and skills, you should provide appropriate training and coaching, followed by ongoing refresher and information-sharing sessions.

Since law firm leadership is a lonely sport, your goal should be to turn individual lawyers into a collaborative team of skilled leaders. Once they’ve been trained, ingrain the lessons by having them periodically meet to provide a forum for continued growth and connection. During these meetings, introduce new ideas and allow your leaders to learn from each other. Allocate time for them to share best practices, give and receive advice on how to handle their challenges, and in general, come together as a cohesive leadership team for the betterment of their groups and the firm.

With the right approach, those who impact your day-to-day operations can become more efficient and effective leaders. With some focus and commitment, a better, more productive organization can be in your future.

David H. Freeman. J.D., founder of Law Firm CultureShift®, is a best-selling author and an award-winning consultant – for the third consecutive year, he was voted the “Top Law Firm Business Development Coach and Consultant” in National Law Journal surveys. You can download his new complimentary e-book here – The Law Firm Leader’s Reference Guide for Creating a Business Development Culture, and he can be reached at 949.715.0819 and David@LawFirmCultureShift.com.

This article originally appeared on July 31, 2014 in the blog www.talentthinktank.com.

3 Common Mistakes in Legal Marketing

Wendy Nemitz and Dawn Wagenaar of Ingenuity Marketing Group identify three common mistakes law firms from across the country make in their legal marketing. Do you experience these same challenges within your own firm?


You’re Invited! Join Us for the September Program

Legal Marketing Association Minnesota Chapter
LMA-MN September Program
Wednesday September 17, 2014 from 12:00 PM to 1:30 PM CDT
Briggs and Morgan, Professional Association
2200 IDS Center
80 South 8th Street
Minneapolis, MN 55402
Driving Directions

Wednesday, September 17, 2014

Registration: 11:30 AM

Program: 12:00 -1:30 PM

Register Now!
I can’t make it


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Secrets of the Masters:
Best Practices in Business Development 

This program is a compilation of “greatest hits” derived from a series of webinars recorded with 27 top Chief Marketing Officers and law firm business development specialists, focused on helping lawyers generate more revenue, get more clients, and deliver higher levels of service. This information-packed session will include dozens of immediately useable tips and tactics in areas such as:


  • Delivering exceptional levels of client service
  • Maximizing cross-selling
  • Techniques for obtaining and maximizing potential client meetings
  • Growing personal networks and staying top-of-mind
  • Building personal brands
  • Social media and social networking
  • Utilizing alternative fees
  • Best practices in business development for laterals
  • Developing ongoing business development habits in lawyers

About the presenter:

David H. Freeman. J.D., founder of Law Firm CultureShift®, is a best-selling author and award-winning consultant, who, for the third consecutive year, was voted the “Top Business Development Coach and Consultant” inNational Law Journal surveys.

David is an expert in helping firms create vibrant cultures of business development, and for over 20 years, he has worked with over 160 law firms, including over 1/3 of the AmLaw 200. He is a highly regarded keynote speaker at law firms, industry conferences, bar associations and law schools, and he specializes in providing consulting, training and coaching services in the areas of leadership, business development, cross-selling, client service, retreats and strategic planning.

You can download his new complimentary e-book here:The Law Firm Leaders Reference Guide for Creating a Business Development Culture 

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