Thoughts and news from the LMA-MN – Midwest Region – Minnesota Local Group

LMA-MN December 2014 Program Handout

Thank you to December LMA-MN program presenters Jill Weber (Stinson Leonard Street) and Tara Weintritt (Wicker Park Group) for their informative, engaging presentation on client feedback interviews! LMA-MN attendees, thank you for your participation and the full slide deck is now available.

You’re Invited! Join Us for the LMA-MN December Program “Aligning Client Feedback with Competitive Intelligence”

Legal Marketing Association Minnesota Chapter
LMA-MN December Program
Wednesday December 17, 2014 from 12:00 PM to 1:30 PM CST
Dorsey & Whitney LLP
50 South Sixth Street
Suite 1500
Minneapolis, MN 55402
Driving Directions

Wednesday, December 17, 2014

Registration: 11:30 AM

Program: 12:00 -1:30 PM

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Aligning Client Feedback with Competitive Intelligence:
How to Find Clarity and Focus Through the
Eyes of the Client
Competitive Intelligence (CI) is more than data points. The need for multifaceted CI has grown beyond just objective data. In a hyper-competitive marketplace understanding the unique drivers that cause clients to become deeply loyal is what defines the most successful client relationships. This discussion will evaluate the strategies to gain competitive information and how to align this data internally to create client loyalty. We will discuss the tactics to combine customized client feedback with traditional competitive intelligence.

About the presenters:

Jill Weber is Chief Marketing and Business Development Officer for Stinson Leonard Street, where she is responsible for creating and executing marketing and business development strategies, including Fast Forward®, a nationally recognized integrated business development initiative. Jill was named to the National Law Journal’s inaugural list of 50 Business of Law Trailblazers & Pioneers; was recognized as a 2009 “Unsung Legal Hero” by Minnesota Lawyer; was the recipient of the 2007 EXCEL Minnesota Award, sponsored by the Minnesota Chapter of the International Association of Business Communicators; and has received three national and 15 local Legal Marketing Association (LMA) “Your Honor” awards. She serves on the LMA Board of Directors, and was co-chair of the 2012 LMA Annual Conference.

Tara Weintritt is a partner in the Wicker Park Group, an international consultancy focused on helping law firms strengthen and deepen their relationships with in-house counsel and business owners through client feedback and other client facing programs.

Tara has conducted hundreds of in-person and telephone client feedback interviews on behalf of her clients. Her practice includes training and conducting client feedback interviews, client service training, mid and end-of-matter feedback training and developing customized business development strategies and training based on what matters most to in-house counsel and executives. One of her key areas of practice includes developing near and long-term strategies to implement the focus, improvement and change necessary for the firm to become true trusted advisors to their clients. Tara is known for not only creating solutions and initiatives, but more importantly customizing the programs, ideas and opportunities to each individual, practice area or firm.

She was named one of the 2013 National Law Journal’s inaugural list of 50 Business of Law Trailblazers & Pioneers, was the co-chair of the 2013 International Legal Marketing Association Conference and served on the Capital (Washington, DC) Legal Marketing Association Board of Directors from 2009-2012. In 2007, The Elite Excellence in Legal Marketing Awards named her “Marketing Director of the Year”. Nominated by her Chairman and Senior Management, Tara won for “creating and leading organizational change focused on client satisfaction and service”.  She is a frequent speaker at law firm and department retreats, as well as legal marketing, business development and leadership conferences and programs.

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