Minnesota
Thoughts and news from the LMA-MN – Midwest Region – Minnesota Local Group

#LMAMN Winter Social…Join Us for Drinks, Apps, and Networking!

Legal Marketing Association Minnesota Chapter
LMA-MN Winter Social
When
Wednesday February 11, 2015 from 4:30 PM to 7:00 PM CST

Where

Rock Bottom Brewery
800 LaSalle Plaza

Wednesday, February 11, 2015
4:30 p.m. – 7:00 p.m.
Rock Bottom Brewery
Downtown Minneapolis

Enjoy drinks, appetizers and prizes!
Meet and greet members and supporters of the Minnesota Chapter of the Legal Marketing Association.

Sponsored by Thomson Reuters

-Register Now-
LMA Members are free with advance registration
Non-members or registration at the door is $10

-Questions-
Call Eric Wood at 612-259-0642

Register Now!

LMA MN (Nice) Update – January 2015


LMA National News You Can Use

Next Month’s LMA-MN Meeting

Winter Social
Wednesday, February 11, 2015  4:30-7:00 pm
Rock Bottom Restaurant & Brewery

Fun Facts

  • It’s our 30th birthday this year! LMA was founded in 1985.
  • LMA-MN has 109 members.
  • More than 90 people attended the Midwest Regional Conference in October 2014.
  • You can now pay for meeting registrations via PayPal.

Member Spotlight

TIMTim Samuelson, Owner
Promotion Select, Inc.
Minnetonka
LMA Member Since: 2008
What do you do in Legal Marketing?
I am a service provider to the Legal Marketing Industry. As the owner of a promotional products/corporate apparel company, I am grateful to be working with a large number of the law firms in Minnesota. I have developed strong partnerships with many of the firms and look forward to cultivating new relationships in the future.
How has membership in LMA helped my career?
The educational benefits of the monthly programs apply to all of us in marketing. Whether it’s legal marketing or the marketing of promotional products, I find the education offerings to be very beneficial. Networking has also helped my career. I learn and grow from talking and working alongside other marketing professionals.
My Advice to new and veteran LMA members?
I believe that when we get involved in any organization, the more we give—the more we get. As members of LMA, we all have an obligation to volunteer to make our organization better. Even if it’s just a couple of hours per month, we all learn and grow and feel more fulfilled when we get involved and volunteer our time.
What do you do to take your mind off work?
I really enjoy exercise. It’s energizing, it makes me feel great and it’s a productive activity for me. My number one passion is golf! It is my favorite activity and I try to play as much as I can. Whether it’s a tournament, playing a round with the guys, or sneaking out after work for 9 holes with my wife and daughters, I love it!

2015 LMA Annual Conference: LMA MN President’s (Nice) Scholarship

Apply for a chance to receive a $1,500 scholarship to put toward expenses to attend the annual meeting, April 13-15, 2015 in San Diego!

  • Essays Due: Monday, February 2, 2015 by noon CST
  • Submit essays to: Kate Lutes, klutes@greeneespel.com
  • Eligibility Requirements: In no more than 500 words, build a business case for why you and/or your firm would benefit from your attendance at the annual conference in 2015. Must be a current member in good standing. Award is non-transferrable. Winner will receive registration to the conference and the balance of the award in reimbursed expenses (such as travel, lodging for the 2015 LMA International Conference only) with receipts submitted to Amie Allison, LMA MN Chapter Treasurer, at aallison@aafedt.com.

Marketers on the Move

  • Laura Toledo is now Communications and Marketing Manager at Nilan Johnson Lewis PA. Congratulations to Laura and her husband Josh on the birth of their first child, Evie!
  • Gretchen Milbrath is now Director of Business Development and Marketing at Winthrop & Weinstine, P.A.
  • Kate Lutes is now Marketing Strategist at Greene Espel PLLP.
  • Jesse Mielke is now Marketing and Business Development Specialist at Fredrikson & Byron, P.A.

The Comics

http://www.mcsweeneys.net/articles/i-am-an-artisanal-attorney

Submit news, fun facts, marketers on the move, etc. for our next meeting’s LMA MN (Nice) Update. Email: leslie.delfs@stinsonleonard.com.


January 2015 #LMAMN Presentation: Online Reputation Management and Crisis Communications Deck Now Available

At January’s #LMAMN program, Joanne Henry and Penelope Hillemann from the Neuger Communications Group shared best practices for Online Reputation Management and Crisis Communications for Law Firms. Thanks Joanne and Penny for an informative presentation and for sharing your great content with #LMAMN!


Save the Date! March #LMAMN Program on Niche Marketing

Interested in learning more about niche marketing? Read about how to target a key audience with a white paper in Knapp Marketing’s recent The National Law Review article, and then attend Knapp Marketing founder Amy Knapp’s #LMAMN March 11, 2015 presentation. Amy’s session, Niche Marketing: Equip your Lawyers for the Future of Law, will share how lawyers, led by their marketers, can become students of market trends to strategically place themselves and their content ahead of the curve and in position to capture business from developing practices.


LMA-MN 2015 Board of Directors Goals

The 2015 LMA-MN Board of Directors met in December 2014 for a strategic planning session, facilitated by Tasneem Goodman of Akina. Our Board identified three major goals for 2015:

  • Remain profitable and relevant through programs, events and communications
  • Engage committees more allowing the board to play a more strategic role
  • Touch all members in some way

Our committees also identified their strategic goals.

  • Membership:
    • Will focus on retaining members.
    • Will work to increase the visibility of members.
  • Communications:
    • Will develop an editorial calendar to help increase the frequency and interactivity of blog posts and social media efforts.
    • Will develop a printed program for monthly meetings to communicate association business topics.
  • Treasury:
    • Will create a treasurer-elect position.
    • Will increase reserves by ten percent.
  • Sponsorship Committee:
    • Will assemble committee and build out sponsorship opportunities and benefits to attract sponsors for monthly meetings, socials, and Your Honor Awards.
  • Programming Committee:
    • Will position chapter as premier resource for learning opportunities by offering substantive monthly programs led by expert speakers.
    • Will provide networking opportunities and foster a sense of collaboration by offering social events within select monthly programs and by ensuring that committee members actively acknowledge and welcome attendees.
  • Senior Marketer Roundtable:
    • Will host two well-attended events.
    • Will survey senior marketers to determine what is and is not working.
  • Your Honor Awards
    • Will build more excitement around the program as a celebration.
    • Will encourage more participation from smaller firms.

Please contact LMA-MN President Tim Samuelson or any board member with questions or thoughts about LMA-MN’s strategic direction. We welcome your feedback.


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