Thoughts and news from the LMA-MN – Midwest Region – Minnesota Local Group

Join us for the #LMAMN April Program, “LMA Annual Conference in Review” Plus Panelists Wanted #LMAMKT #LMA15

Legal Marketing Association Minnesota Chapter
LMA-MN April 2015 Program
Wednesday April 22, 2015 from 12:00 PM to 1:30 PM CDT
Briggs & Morgan
80 South 8th Street
Minneapolis, MN 55402

Wednesday, April 22, 2015

Registration: 11:30 AM

Program: 12:00 -1:30 PM


Follow us on Twitter

LMA Annual Conference in Review

“Content Strategy is the New Kale,” “Big Ideas from Not-so-Big Law Firms,” and “The Do’s and Don’ts of Successful Nominations.” These are just a few of the informative sessions scheduled for the LMA Annual Conference. Join the panel discussion as LMA-MN members who attended the conference provide valuable tips, best practices and lessons learned from San Diego.

Moderated by LMA-MN President, Tim Samuelson, and featuring local chapter conference attendees.

Seeking April Panelists!

Attending the annual conference and interested in participating on the informal panel discussion? Contact program chair Janell Decker at janell.decker@FaegreBD.com or 612 766 7448 to learn more!



LMA National News You Can Use

  • Registration is open and the agenda is set for the 2015 Annual Conference. April 13-15th in San Diego, CA.
  • Shared Interest Groups (SIGs) are communities of LMA members with common interests that join together to network, educate and share best practices. SIGs meet virtually and in person. Join one or more at www.legalmarketing.org/sigs.

Next Month’s LMA-MN Meeting

LMA Annual Conference Recap
Moderated by LMA-MN President, Tim Samuelson, and featuring LMA-MN President’s Scholarship Winner Debbie Weinstock, and You*
Wednesday, April 22, 2015
Registration at 11:30 am | Program from 12:00 pm – 1:30 pm
Briggs & Morgan
*Seeking April Panelists: Program Chair, Janell Decker, is looking for volunteers who plan to attend the annual conference to participate on the informal panel discussion to share lessons learned, best practices, etc. Contact Janell at janell.decker@FaegreBD.com or 612 766 7448.

Fun Facts

An LMA member may join more than one chapter. In such cases, the member must pay chapter dues for the second and subsequent chapters. Contact LMA at membersupport@legalmarketing.org for multiple chapter enrollment information.

Member Spotlight

 JillW Jill Weber
Chief Marketing and Business Development Officer
Stinson Leonard Street LLP
Minneapolis, MN
Joined LMA: A Lifetime Ago

What do you do in legal marketing?

I’m the Chief Marketing and Business Development Officer for Stinson Leonard Street. I have overall responsibility for business development, marketing, communications and media relations.

How has membership in LMA helped your career?

LMA has been instrumental in my career development. The annual conference provided me with education, best practices, and networking. I met my best friends in legal marketing at LMA. I still remember hearing Sally Schmidt at my first LMA conference and being in awe of her. Today she is a valued consultant to our firm and a good friend.

What advice do you have for people new to legal marketing?

Join LMA. Get involved. The future of our profession relies on the next generation.

Who is your favorite character in a book and why?

Scarlett O’Hara in “Gone With the Wind.” She has a motto that is highly relevant for legal marketing – “Tomorrow is another day!”

What blogs should we be reading and why?

Pam Woldow’s At the Intersection and Adam Smith, Esq. – great insights on industry trends told straight up.

LMA-MN (Nice) Blog

The LMA-Minnesota Chapter communicates with its members frequently via its blog about meetings, benefits, presenter materials and other interesting tidbits. We are always looking for guest posts from members, presenters, and collaborators. Check out the LMA-MN (Nice) Blog and sign up to receive blog updates at www.lmamn.org. Check out the blog post, “#LMAMKT: Making the Most Out of #LMA15” by Laura Toledo.

Fun at the 2015 Legal Marketing Association Annual Conference

  • Join LMA-MN for an informal get-together at the annual conference:
    Wednesday, April 15th at 7:30 am
    Starbucks, Floor Level at Hilton San Diego Bayfront (conference hotel)

Marketers on the Move and Groovin’

  • Deb DuBois, Senior Marketing Strategist at Winthrop & Weinstine, P.A., was recognized by the National Association of Women Business Owners, Minnesota Chapter (NAWBO-MN), with The Vision Award at the organization’s annual awards meeting. The Vision Award recognizes a corporate partner or women business owner who demonstrates exemplary vision in providing opportunities for women business owners, supporting and advocating for them, helping guide them on a path toward success.

Submit news, fun facts, marketers on the move, etc. for our next meeting’s LMA-MN (Nice) Update. Email: leslie.delfs@stinsonleonard.com.


#LMAMN: Beer for Bloggers with @kevinokeefe on March 18

Beer for Bloggers Networking
Lexblog’s Kevin O’Keefe opines with lawyers and marketers on the State-of-the-Blog. 

Wed March 18
5 PM – ?
MASON’S Restaurant | Barre
528 Hennepin Ave So (@ 6th St)
Minneapolis, MN


Note: It’s not a sponsored event, so all bloggers belly up to the bar on their own nickel.

You’re Invited! #LMAMN March Program, Niche Marketing: Equip your Lawyers for the Future of Law

Legal Marketing Association Minnesota Chapter
LMA-MN March 2015 Program
Wednesday March 11, 2015 from 12:00 PM to 1:30 PM CDT
Fredrikson & Byron, P.A.
200 South Sixth Street
Suite 4000
Minneapolis, MN 55402-1425

Wednesday, March 11, 2015

Registration: 11:30 AM

Program: 12:00 -1:30 PM


Follow us on Twitter

Niche Marketing: Equip your Lawyers for the Future of Law
Today’s up-and-coming lawyers face unique challenges in building a sustaining practice to carry them through their career. A legal services market that isn’t growing, homogenization of giant “full-service” firms and a business environment marked by financial tumult and dramatic tech innovation make it hard to find a place to stand and a way to stand out.

In this interactive session, Amy Knapp shows how lawyers, led by their marketers, can become students of market trends to strategically place themselves and their content ahead of the curve and in position to capture business from developing practices.

Her practical steps and strategies are illustrated with real-life examples from small, mid-size and global firms. Short video clips will be used to bring attorney perspectives and insights into the room.

Finally, Amy – a respected author, speaker and commentator on social media – will illustrate how content marketing and social media are the perfect vehicles to establish and market a niche brand, no matter the firm size or practice area.


  • Identify current market trends that provide opportunities to create new, viable practices.
  • Develop and market a niche practice.
  • Discuss how firm marketers can lead their attorneys through this process and support them along the way.
  • Build a niche practice through the use of content marketing and social media.

About the presenter:

Amy Knapp is a legal services business development and marketing consultant with over 20 years of experience. Amy’s projects include re-branding and business development campaigns for small, mid-size and AmLaw 200 law firms. Amy is the co-author of LinkedIn and Blogs for Lawyers. Knapp Marketing was named in Best of Legal Times 2013 for Business Development & Coaching, Social Media and Legal Marketing & Branding.


Powered by WordPress | Designed by Elegant Themes