Minnesota
Thoughts and news from the LMA-MN – Midwest Region – Minnesota Local Group

#LMAMN Guest Post: Preparing for Events

Goal Setting
The most important step in planning an event is often missed – setting goals. Before signing contracts, selecting decor and inviting guests make sure all the key players agree on what will make the event successful. Here are some steps to follow:
1. Write an Event Objective – This is a brief summary of what the event will accomplish. For example: raise awareness, cultivate community, honor a person or group, show appreciation, etc.
2. Measurable Goals – Make sure your goal can be measured and is clear whether or not it was reached. For example: Dollars raised, new contacts in database, tickets sold, new Facebook followers, etc.
3. Recap – As soon as you begin planning your event, schedule a debrief. It is important to validate the success of the goals and places to improve at future events and this step is often forgotten if not planned for.

Big Picture Logistics
Before the details can fall into place, consider the “big picture” logistics and ensure these aspects are accounted for:
1. Define the event budget – Consider the event from a total cost and per person perspective. What expenses will you have? Frequently people forget about printing, parking, or gratuity. Make a detailed line item budget and don’t forget the miscellaneous column. Will the event generate any income? Be realistic with your numbers.
2. Select a venue – With the budget solidified you can select your venue. Questions to consider: Where are my guests geographically? What time of day will the event occur? What activities will occur, such as speeches, dinner, dancing?
3. Select a date – Be certain to confirm with key hosts and attendees that the date will work for them. Double check various calendars to ensure your date is not conflicted with another large event in your city or industry.

Promotions
Another key component to a successful event is an effective promotion strategy. Follow these steps to insure your desired attendance:
1. Give guests enough notice – Guests should first learn about the event at least 6-weeks before it occurs via a paper or virtual invite. Reminders can be sent once a week until the day of the event.
2. Utilize a variety of promotion avenues – In addition to your invite, promote the event on social media, local calendars, hang flyers, submit a press release and encourage attendees to bring guests.
3. Engage ambassadors – Consider the key hosts of the events and equip them with tools to promote. Encourage them to schedule time to call important guests and provide them with the material to post on their social media channels.

Kalsey Beach is president of Do Good Events (www.DoGoodEvents.com), a Twin Cities boutique event planning company specializing in event planning for businesses and non-profits. Stay tuned for her next blog post, where she’ll share her event planning checklist. And don’t miss her moderating the event planning panel at the June 2015 LMA-MN meeting (details to come!). 


#LMAMN (NICE) UPDATE 2015

 

LMA National News You Can Use – www.legalmarketing.org

  • The LMA P3 Conference is June 9-10th in Chicago. Hosted by the Client Value SIG, the P3 Conference offers education and discussion focused on the business aspects of developing a successful law practice, including the disciplines of project management, pricing and process improvement.
  • 2015 LMA Annual Conference recorded sessions are now available on the LMA website. Sessions can be purchased individually or in a bundle. The recorded programs are geared for marketers at all levels.

Next Month’s LMA-MN Meeting

Using Events to Elevate Your Business
Panel Moderated by Kalsey Beach of Do Good Events
Wednesday, June 17th, 2015
Registration at 3:30 pm | Program from 4:00 pm – 5:00 pm | Networking and Happy Hour to Follow
Faegre Baker Daniels

Fun Facts

  • The board is seeking a Treasurer for the 2016 Board who is willing to be trained in for the next few months. Please contact Amie Allison, Treasurer, for more details.

If you aren’t a member of LMA (yet), you can purchase a Guest Membership at legalmarketing.org in order to purchase educational items, participate in open discussions, comment on news articles, and sign up for public newsletters.

Member Spotlight

 LauraToledo Laura J. Toledo
Communications and
Marketing Manager
Nilan Johnson Lewis
Minneapolis, MN

What do you do in legal marketing?

I’m a communicator. (And social media obsessed.).

How has membership in LMA helped your career?

It has played a huge role in my career. The people I have met through LMA have helped me to learn and get better at my job. I wouldn’t still be doing this without LMA and its members.

What advice do you have for people new to legal marketing?

GET INVOLVED. And meet new people (even you introverts!). Legal marketing is a strange niche and it’s so beneficial to have people help you along.

What do you do to take your mind off work?

I’m a new mom to an almost-8-month-old daughter, so spending time with my growing family is a big stress-reliever.

LMA-MN launches its first-ever Mentoring Partnership!

The chapter is excited to announce its new mentorship program: “Shaping Tomorrow’s Leaders.” By becoming a mentor, you will have the opportunity to give back and share your knowledge with someone growing in the field. As a mentee, you will have access to someone who will make an investment in helping you develop your skill set and your career.
How does the program work?
The program will pair interested members in one-on-one partnerships to encourage professional growth, the sharing of knowledge and the development of new relationships. Pairs are made by matching the skills that the mentee would like to hone with the experience the mentor possesses. These characteristics are determined based on a questionnaire that mentors and mentees must complete as part of the application process.
What’s the cost?
Participation in the year-long mentorship program is a no-cost benefit for all active members of the chapter.
How do I sign-up?
If you are interested in participating as either a mentor or a mentee, please contact Membership Chair, Eric Wood, to receive more information.


#LMAMN launches its first-ever Mentoring Partnership!

The chapter is excited to announce its new mentorship program, “Shaping Tomorrow’s Leaders.” By becoming a mentor, you will have the opportunity to give back and share your knowledge with someone growing in the field. As a mentee, you will have access to someone who will make an investment in helping you develop your skill set and your career.

How does the program work?
The program will pair interested members in one-on-one partnerships to encourage professional growth, the sharing of knowledge and the development of new relationships. Pairs are made by matching the skills that the mentee would like to hone with the experience the mentor possesses. These characteristics are determined based on a questionnaire that mentors and mentees must complete as part of the application process.

What’s the cost?
Participation in the year-long mentorship program is a no-cost benefit for all active members of the chapter.

How do I sign-up?
If you are interested in participating as either a mentor or a mentee, please notify Membership Chair, Eric Wood, (ebw@siteimprove.com), to receive more information.

 


Why I Love #LMAMKT

It’s not a secret: I LOVE LMA.

I write that in all caps on purpose, because it’s something I regularly shout it out from the rooftops.

Sure, I’m a passionate person anyway, but LMA has become a second family to me. And here are five reasons why.

  1. Sharing is caring. As a newbie, I quickly realized that LMAers share stories and ideas with each other often and unabashedly. Some may think of this as giving away “trade secrets,” but in reality, no one program is implemented in the same way at one firm in another. So, try as you might to use another’s idea, it doesn’t really work that way. My point is: LMAers are not afraid of sharing, nor sharing willingly. I can’t tell you how many times I’ve asked an LMAer for advice—they always deliver. They might not give me the answer, but they give me the tools to figure it out. And as someone who needs a spark every once in a while, or perhaps a…
  2. Sympathetic ear. (See what I did there?) Legal marketing is one of those weird niches—it’s not like product marketing. We “sell” people and personalities, and that gets tricky. So sometimes you just need to vent. Or maybe you need some insights into how to deal with it all. Pick up the phone and call someone in your LMA network. Most likely, they’ll not only make you feel better, but breathe new life into your career or project.
  3. Crowdsourcing. Don’t know what web vendors you should be looking at? Or perhaps you want to know who’s had success with a certain CRM? Ask your LMA network. (This goes back to reason #1.) You’ll get an unbiased view and anecdotes. (Trust me, we don’t mind giving you our opinion.)
  4. Education. Chances are, you’re not going to meet every LMA member. (There are too many of us.) Local, monthly meetings are a great way to expand your network and learn new things in the industry. There are some extremely smart individuals who have some awesome presentations. Plus, you’ve got LMA National and a whole host of other events where you can expand your knowledge!
  5. Experience. You might have outgrown your position in your law firm, but LMA might have an opportunity for you to grow your career. Volunteer for local and national committees and task forces! It’s a great way to not only get more experience (which might be helpful in your career), but you’ll get to network with new LMA members. And let’s be honest—it’s a good thing to put on your resume, too.

Legal marketing is tough and challenging. There are good days and bad. But I look to my LMA family to remind me why I’m here. I like the challenge. And it’s important to me that I know I’m not alone.

I’ve met some of my best friends through LMA. They were willing to introduce me to the people they thought I should know. They helped me move up in my career. And they continue to be a source of knowledge and friendship. And because I’ve had such a great experience these past 6 years of being a member, I’m paying it forward. So for those of you who need that sympathetic ear, or perhaps someone to bounce ideas off, give me a call!


#LMAMN May 2015 Program: Legal Marketing & Your Future: Actively Planning for Your Success

Legal Marketing Association Minnesota Chapter
LMA-MN May 2015 Program
When
Wednesday May 13, 2015 from 12:00 PM to 1:30 PM CDT
Where
Gray Plant Mooty
800 South 8th Street
500 IDS Center
Minneapolis, MN 55402

Wednesday, May 13, 2015

Registration: 11:30 AM

Program: 12:00 -1:30 PM

 

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Legal Marketing & Your Future: Actively Planning for Your Success

Setting the scene

  • You and your career path and how to think strategically;
  • Who you are now and who you want to be in the future;
  • How you are going to get to where you want to be; and
  • It is not about how to get your next job (this is targeted, proactive preparation to invest in your career long term).

What’s been happening in the market?

  • A snapshot of your market at all levels, with a focus on the senior level and CMO / Director updates and movement;
  • What skill set is most sought after in your market right now and why;
  • Mergers in your market and what it means; and
  • Why are people moving?

What does a changing market mean to you?

  • Change isn’t necessarily bad, but let’s explore what it means for you;
  • What’s your attitude in a changing market and where are your “gaps” in your skill set and experience;
  • Assessing when the time is right to leave or seek an internal move;
  • Looking at paper and online resumes / presence and our tips and tricks on how to get these aligned and to be powerful market messages; and
  • Bigger picture on career trajectories and what they really look like.

The “art” of managing: up, down and sideways

  • How to manage up, down and sideways and the different approaches to takes;
  • Challenges and successes with managing; and
  • Retention ideas and how to get this right.

Building your personal brand

  • Who are you and what is your “brand”;
  • Mentoring, training and coaching; and
  • How to network in this market and what you should aim to get out of it.

About the presenter:

Kate Harry is a Senior Recruiting Manager at J. Johnson Executive Search (JJES). She has spent the last 10 years working within and consulting to law firms, first as a practicing attorney in Australia, and then as an executive search and recruitment consultant for the marketing and business development functions within law firms across the Asia Pacific region. When Kate Moved to the US in 2012, she came from JJES’s alliance partner in Australia, where her clients ranged from small to large professional services firms and spanned multiple sectors, including law, accounting and advisory. She worked with clients in Australia and Asia and sourced talent from across the globe, including the UK and US. Kate is most known for placing middle and senior level talent in all markets in the US. Kate is also on the Board of Directors for the LMA Midwest Chapter, and is based in Chicago.


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