Thoughts and news from the LMA-MN – Midwest Region – Minnesota Local Group

#LMAMN December Program: Time to Slay the Web Analytics Dragon

Legal Marketing Association Minnesota Chapter
Slaying the Web Analytics Dragon
Wednesday December 16, 2015 from 12:00 PM to 1:30 PM CST
Briggs and Morgan, Professional Association
2200 IDS Center
80 South Eighth Street
Minneapolis, MN 55402
Registration: 11:30 AM
Program: 12:00-1:30 PM

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Getting value from web analytics is hard. This is true for ecommerce websites and even more so for professional services websites. There is so much data and so little time. How can a marketer determine what is worth measuring in order to show firm leadership that the website is a success? In this session, Eric Wood will provide a strategic framework for firm web analytics and dive into the tactical application of that approach as well. By applying this strategy, marketers can take out the guess work when analyzing their firm websites and begin providing recommendations to firm leadership on how to continually improve the website based on the data that is right for their firm.
This framework outlines the key components of a web analytics strategy:
  • Identifying with firm leadership key metrics to track and implementing the appropriate technology to track those metrics
  • Adjusting outbound marketing processes to more effectively gather data
  • Focusing on smaller sets of data for improved clarity
  • Reporting to leadership with recommendations rather than basic numbers
If you struggle with getting value from your web analytics, or if you simply want to refine your strategy, then this is a great session for you. Let’s slay the web analytics dragon for good!
Eric Wood is an account executive with Siteimprove, a company providing web governance tools and solutions for more than 10 years. In Eric’s 20 years as a sales professional, he has enjoyed building long-lasting relationships with customers in the legal, educational, print and digital media environments. He helps small and mid-sized law firms better understand how to leverage their website as an effective marketing tool that demonstrates their expertise and knowledge base. You may have seen Eric around, as he is an LMA-MN member and is finishing up his commitment as 2015 Membership Chair. Fun fact about Eric, he has completed 20 (yes, 20) marathons in 7 states.


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