Thoughts and news from the LMA-MN – Midwest Region – Minnesota Local Group

#LMAMN Members: Don’t Delay – Apply for our #LMA16 Scholarship by January 29, 2016

Apply now for a chance to receive a $1,500 scholarship to attend the annual meeting, April 11-13, 2016 in Austin, Texas!

In no more than 500 words, build a business case for why you and/or your firm would benefit from your attendance at the annual conference in 2016. Submit to Kate Lutes, klutes@robinskaplan.com, by 5:00 PM Friday, January 29, 2016.

Eligibility Requirements: Must be a current member in good standing. Award is non-transferrable. Valid for travel, lodging, and registration fee for the 2016 LMA International Conference only. Winner will be reimbursed for expenses with receipts submitted to Amie Allison, LMA-MN Chapter Treasurer.

#LMAMN Winter Social: February 10, 2016

LMA-MN Winter Social
Wednesday, February 10, 2016
4:30 p.m. – 7:00 p.m.
Foreign Legion
101 South 5th Street
Minneapolis, MN 55402

Enjoy drinks, appetizers and prizes!
Meet and greet members and supporters of the Minnesota Chapter of the Legal Marketing Association.

The winner of the LMA-MN Annual Conference Scholarship will be announced.

-Register Now-
LMA Members are free with advance registration
Non-members or registration at the door is $10

Call Chelsea Berglund at 612.672.8253

Register Now!


Practice Group Business Plans Powered by Public Relations: Deck Available |#LMAMKT #LMAMN

Thanks to Leslie Delfs and Eleanor Kerlow for their terrific presentation at the January LMA-MN program on Practice Group Business Plans Powered by Public Relations. They’ve graciously provided their deck for review.

#LMAMN January 2016 Program: Practice Group Business Plans Powered by Public Relations

Legal Marketing Association Minnesota Chapter
When the Rubber Meets the Road: Practice Group Business Plans Powered by Public Relations
Wednesday January 13, 2016 from 12:00 PM to 1:30 PM CST
Fredrikson & Byron, P.A.
200 South Sixth Street
Suite 4000
Minneapolis, MN 55402
Registration: 11:30 AM
Program: 12:00-1:30 PM


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Do your practice groups have business plans? Are they practical enough to look at more than once per year? Are they actionable day-to-day?  Is anyone monitoring them?

Does your practice group have a public relations plan? Does your practice public relations plan have any connection with the business plan? Is the PR plan even looked at after it’s been created? Or is PR being done in a vacuum?

Find out from this challenging workshop-based session the best way to create a practice specific business plan, develop its strategy in collaboration with attorneys, and fire up that strategy with public relations. Teach your attorneys how they can use the same approach and tactics for targeting clients and prospects to target reporters, bloggers and rankings researchers. Learn from case-study discussion how to ramp up BD and PR with video, social media and metrics. Take back templates you can use to bring your biz dev from 0-60!


Leslie Delfs
Business Development Manager
Stinson Leonard Street LLP

Leslie creates, launches and implements business development programs for 4 divisions, 10 practice groups and 1 industry team. Her work has earned accolades from the Web Marketing Association, Marketing the Law Firm, LMA Minnesota Chapter and LMA International. In addition to her seven years in legal marketing, Leslie has nine years of experience in business development for professional service industries such as information technology, hospitality, construction and staffing. Her diverse experience allows her to identify practical ways for attorneys to profitably address the challenges and trends their clients face. Her attorneys appreciate her candid style, efficient methods and humorous take on work-life. Leslie received her Bachelor of Science from the University of Illinois and her Master of Business Administration in professional services marketing from Ohio State. She’s the mother of two and in her 30 seconds of free time on a Saturday morning, enjoys going to estate sales.

Eleanor Kerlow, Esq.
Senior Public Relations Manager
Hunton & Williams LLP 

Eleanor (“Elli”) Kerlow Esq. is an award-winning publicist, published author, former legal editor, and attorney. Her strength is developing strategic branded content, thought leadership and publicity campaigns for AmLaw 100 law firms. Located in Washington, DC, she is currently senior public relations manager at 800-lawyer global firm Hunton & Williams LLP. Prior to Hunton, she was the Senior Public Relations Manager at Sutherland Asbill & Brennan LLP and before that, the Director of Marketing and Communications at Morgan, Lewis & Bockius LLP. She has extensive experience directing media campaigns to advance strategic goals and to raise firms’ profile in key markets, practices and industries. She leads the internal and external global PR team to implement thought leadership campaigns to drive business development goals and the firm’s strategic plan. She oversees the firm’s intranet, Web and social media news content, rankings, directory and nominations process, news releases, reprint permissions, media positioning and crisis communications. She is the author of a book on Harvard Law School and spent nearly a decade working as a legal journalist and editor. Elli received her B.A. from Lawrence University and her JD from George Washington University Law School. When she is not fending off sharks above land, she is enjoying them underwater as an avid scuba diver.

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