Minnesota
Thoughts and news from the LMA-MN – Midwest Region – Minnesota Local Group

Join us for #LMAMN’s May Program: Making the Most of Business Development Opportunities and Driving Long-Term Growth w/ @IanTurvill

Legal Marketing Association Minnesota Chapter
Making the Most of Business Development Opportunities and Driving Long-Term Growth
When
Thursday May 19, 2016 from 12:00 PM to 1:30 PM CDT
 
Where
Dorsey & Whitney LLP, Seattle Conference Room
50 South Sixth Street
Suite 1500
Minneapolis, MN 55402
Registration: 11:30 AM
Program: 12:00-1:30 PM

 

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So many factors make the legal marketplace one of seemingly constant evolution. To drive business growth, law firms must adapt to these challenges and opportunities and set their firm above the rest. Law firms need to differentiate themselves and re-envision how their business is constructed – from the services they offer to the clients they serve.

Ian Turvill will describe how firms can design a practice tailored to fit today’s marketplace and position themselves to create and protect future profitability. Such an approach involves focusing four key dimensions: “Client Selection,” “Pricing and Profit Model,” “Scope of Activities,” and “Winning and Keeping the Business.” By applying this framework, legal marketers will be able to help attorneys capitalize on new business development opportunities and drive long-term business growth.

Don’t miss this program! Ian will be giving away two registrations to the Legal Marketing Technology Conference Midwest held on June 23, 2016 in Chicago.

Presenter:

Ian Turvill is Chief Marketing Officer of Freeborn & Peters LLP, a full-service law firm headquartered in Chicago.  Ian oversees the firm’s marketing and business development functions, including marketing strategy, marketing communications, digital media, public relations, and client events and outreach.

Ian and the marketing team at Freeborn & Peters have been recognized six times by the LMA’s Your Honor Awards program at both the regional and national level, including recognition for their work in brand identity, website development, and contributions to the firm’s recruiting efforts.

Ian is the Treasurer-Elect of the international Legal Marketing Association. Ian served previously as Chair of the LMA Midwest Chicago City Group. He was also the Co-Chair of the LMA’s Think Tank, which is charged with helping legal marketing professionals understand and respond to emerging trends and issues within the legal profession, with particular regard to marketing and business development.

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