Thoughts and news from the LMA-MN – Midwest Region – Minnesota Local Group

#LMAMN December Program: Communicating Clear Expectations

Legal Marketing Association Minnesota Chapter
LMA-MN December Program
Tuesday December 13, 2016 from 12:00 PM to 1:30 PM CST
Faegre Baker Daniels LLP, 2200 Wells Fargo Center
90 South Seventh Street
Minneapolis, MN 55402
Registration: 11:30 AM
Program: 12:00-1:30 PM


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Communicating Clear Expectations
Join us December 13 for LMA-MN’s December program featuring Susanne Egli, a communications expert dedicated to helping professionals enhance their presence and impact to be more effective leaders. This session will walk through a communication model which describes an expectation setting conversation and what to do when there is a variation from what was expected. It will include strategies for delivering a tough message in an effective manner.About the Presenter


Susanne Egli is the owner of Communication Navigation, LLC, a training company enhancing work environments through leadership development, communication effectiveness, presentation coaching, and client, customer, and patient satisfaction training. Her typical clients are legal, medical, and finance professionals, engineers, accountants, and information technologists.

Susanne’s consulting style draws on her earlier career as a stage and television actor where maintaining poise under pressure, displaying authentic presence, and engaging the audience was critical. Whether giving a keynote speech, leading a seminar, or working one-on-one, Susanne is able to connect and get results.

View Communication Navigation’s short videos to learn more about their services.

Email: segli@eglicommunication.com
Website: www.eglicommunication.com

#LMA-MN November Program: Preparing RFPs that Win

Legal Marketing Association Minnesota Chapter
LMA-MN November Program
Wednesday November 16, 2016 from 12:00 PM to 1:30 PM CST
Fredrikson & Byron, P.A.
40th Floor
200 South Sixth Street
Suite 4000
Minneapolis, MN 55402
Registration: 11:30 AM
Program: 12:00-1:30 PM


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Preparing RFPs that Win
The RFP process is designed to look objective. It’s not. Lawyers believe they can win with data, logic and facts. They won’t. In fact, an RFP response is actually a sales document, and the key to success is in persuasiveness. Peter Darling will use an actual RFP for a seven-figure client to illustrate his approach to responding to RFPs. Topics include managing attorney expectations, research, organization and style along with design, strategy and what he calls the “client-centric” proposal.
The presentation will include discussions of:
  • The Client-Centric proposal
  • How to incorporate strategy
  • Design and content
  • 3 characteristics every RFP should have
  • When to respond to an RFP – and when not to.
About the Presenter

Peter Darling is a consultant, entrepreneur and executive, specializing in working with professional services firms. He has consulted with dozens of companies in the United States, Singapore, Korea, Japan, the Czech Republic, France, India, the Netherlands and elsewhere.

Peter has over twenty years of experience in all facets of marketing, strategy and business development. He began his career as an advertising copywriter under the legendary Peter Arnell at Arnell/Bickford Associates. He received his J.D. in 1993, and was a practicing attorney in Philadelphia for four years, specializing in commercial litigation.

Peter launched his consulting practice in 2002, focusing on business development for professional-services firms. He has advised dozens of law, consulting and advertising firms all over the country on marketing, sales and business development, strategy and communications.

In 2010, Peter joined the US Market Access Center as a member of the US MAC’s management team. As Senior Vice-President, in addition to his management role he was responsible for the firm’s Asian clientele, and business development in the Asia-Pacific region. Peter also has worked directly as a business development and strategy consultant with numerous small and midsized companies from all over the world.

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