Thoughts and news from the LMA-MN – Midwest Region – Minnesota Local Group

RESCHEDULED: “The Team IS the Ultimate High Performance Tool,” networking and social hour to follow program


July 20, 2017 | 3:30 PM – 6:00 PM

PRESENTED BY: Darryl Cross

Darryl was unable to make our June 15, 2017 program due to a last-minute airline cancellation. Darryl’s program has been rescheduled to Thursday, July 20, 2017, to include networking and a social hour after his presentation sponsored by Shindig Event Center. More information is below.

Teams can be the most important performance unit inside companies and other organizations. Your people may be your most important asset, but your teams are your most differentiating asset. They cannot be replicated by your competitor, so they are of tremendous strategic importance.

You may have practice groups and other collections of professionals at your organization, but that doesn’t make them a team. Teams are different in two ways. They are a collection of people with different skill sets working together in a largely self-managed style where the incentive is mutual accountability. Most importantly, high performing teams have the unique ability to deliver great work AND develop great performers. Performers need training, coaching, and leadership to succeed, and they need teams. Weaken any one part of that equation, and you get unacceptable results. That is why the elite in any domain don’t go it alone. They get better as a member of a TEAM.

Preparing, planning, competing, and performing as teams is the process that maximizes individual performance. So, why do some people insist on going it alone when research and practical experience shows you will never reach your potential that way? Members of teams collaborate, challenge, and compete with each other. They push each other to go beyond their self-imposed limits, and it raises the performance of all the team’s individual members. Navy SEALs train as a team. Sports stars train as a team. Corporations with breakthrough success and long lasting market dominance train in teams in everything from product development, key accounts, and software coding. If your individuals are not performing up to their potential, perhaps it is because they are trying to do it on their own. TEAMS are the ultimate performance tool.

Attendees will learn:

  • Why all elite performers use teams as the primary tool to develop individuals.
  • Why it is almost impossible for individuals to become proficient in any skill on their own.
  • Why traditional BD training and coaching at law firms almost always fail.
  • How marketing and business development professionals can use team-centric training and development to develop high performance individuals.

Specific takeaways:

  • HOW you train and develop people is exponentially more important than content.
  • Using managed competition to improve performance without games or costly incentives.
  • The ideal size, makeup, and management style of effective teams.
  • How to integrate training, coaching, and leadership together under the banner of teams.

To view a sample chapter discussing this topic from Darryl’s recently-published book, Cultivating Excellence, click here.

Thursday, July 20, 2017 

3:30 p.m. – 4:00 p.m.
Registration & Networking 

4:00 p.m. – 5:00 p.m.

5:00 p.m. – 6:00 p.m.
Networking, including appetizers, beer & wine provided by Shindig Event Center

$20 LMA Members
$30 Non-Members and any registrations after 9:00 am July 17th

$30 LMA Members walk-in rate
$40 Non-Members walk-in rate

Shindig Event Space (located in the Soo Line Building City Apartments Building)
105 South Fifth Street
Minneapolis, Minnesota 55402

Register Now!



Daryll CrossDarryl Cross is an internationally renowned advisor, award winning coach and inspirational speaker on enhancing performance, continuing improvement and raising the winning percentage of your organization.

Darryl combines his 30 years of experience, researching proven, scientific methods to offer a unique approach to improving performance. He is a certified business coach with the Association for Talent Development, a certified athletic coach with the International Rugby Board and one of less than 100 Master Fitness Trainers in the world certified by the National Academy of Sports Medicine.

Darryl developed, coached and trained the largest, full time sales force of lawyers in the world as Vice President of Performance Development & Coaching at LexisNexis. The 1500 lawyers and executives under his instruction generated over $2 billion in annual sales in the legal and corporate sectors in North America, Asia, Australia and Europe.

Darryl also served as the Chief Marketing Officer and member of the Executive Committee of an international law firm where he was awarded the most prestigious national award in marketing, the Marketing Partner Forum’s Excellence in Marketing Award, for “Creating a Sales Culture at a Law Firm.” Darryl is currently on the International Board of Directors of the Legal Marketing Association. He is a past board member for the Association of Talent Development’s AG Forum, a collection of the top 50 training executives from companies such as Facebook, Intel, Delta Airlines, Hilton International, IBM and Accenture.

Credit card and direct debit payments are only available online. Credit cards and direct debit payments will not be accepted at the door.

Cash or checks made payable to “LMA Midwest Region” will be accepted at the door. NO credit cards accepted.

The deadline for registration is Monday, July 17, 2017, at 9:00 am.

Walk-ins and those who register after July 17 will be charged the appropriate walk-in rate.

LMA Midwest reserves the right to cancel the registration of any registrant with an outstanding balance.

Should you need to cancel your registration, please contact events@lmamidwest.org prior to July 17. According to LMA Midwest Region policy, all no-shows and cancellations after July 17 will be billed the appropriate walk-in rate.

Contact the Minnesota Local Group Programming Group.

LMA Solo Marketer SIG Call: Event Planning


Greetings, solo and small firm marketers!

The Solo and Small Firm SIG gathers members with fewer than two marketers in their department to discuss law firm marketing as it pertains to firms of our size.

This SIG will gather on Wednesday, June 28th at noon via conference call. This meeting’s topic is internal communications and how solo and small firm marketers can work internally to promote good communication among our marketing team, attorneys and professional staff.

If you would like to join the call, please email me at mkean@smbtrials.com. I’ll send conference call information in advance of the date. And if you have any specific event-related topics you’d like to cover, please send them my way.

Persuasion and Influence: Critical Leadership Skills for Practice Managers (and everyone else)


LMA International Webinar

Date: June 27, 2017
Time: 12:00 p.m. CT

Hosted by: Client Value SIG and Partnering with the Practice Management Group

Domain: Business of Law and Marketing Management & Leadership
BoK Competencies: Department Management & Motivation, and Firm & Practice Strategy & Planning

Those of us working in professional service firms are expected to lead change in our organizations, but are often thwarted by the organizational structure, power plays and politics endemic to law firms. How does one lead without authority or control? How does one bring about positive change in an organization that is inherently risk-adverse? How does a practice manager influence and persuade others to effect change?

LMA Hall of Fame recipient Mark Beese will discuss the challenges facing law firm leaders and introduce tactics and tools you can use to get your ideas accepted and effect change in your firms.

Learning Outcomes:

  • Learn how to build trust and develop credibility with attorneys and staff
  • Identify negotiation – a shared vision
  • Engaging in strategic conversations
  • How to use stories to persuade and influence others
  • Motivating others to action

Mark Beese, President, Leadership for Lawyers, LLC

Price: Complimentary for Members

Hosted by:

hosted by

Managing People & HR in the Trump Era – What to Expect from Federal, State and Local Regulators

LMA International Webinar

Date: Tuesday, June 27
Time: 2:00 p.m. CT

Presented by the Affinity HR Group, Inc as a complimentary resource for LMA members

Domain: Business of Law
Competency: Business Structures and Trends

From mandatory E-verify to paid child-care, reading the tea-leaves of what to expect from the Trump administration relating to workplace laws and regulations can be a challenge.

In this webinar, the Affinity HR Group, will try to do just that. Panelists will also provide an update on the Obama Administration’s overtime provision and will discuss critical trends occurring at the state and local level that impact businesses nationwide.

Learning Outcomes:

  • Regulatory trends likely to affect your business in the next 12 months
  • Suggestions for how best to respond to and/or comply with emerging regulatory trends
  • Answers to your specific questions, and
  • Tips for staying abreast of local, state and federal labor regulations and laws

Claudia St. John, SPHR, SHRM-SCP, President, Affinity HR Group, Inc

Price: Complimentary for Members

Register Now!

LMA Midwest Region Quarterly eNewsletter


Don’t forget to whitelist lmamidwest@legalmarketing.org!

Letter from the President

With any new venture – such as a new job, board appointment, or relationship – you spend your first days learning. You’re getting familiar with what you’re doing, what your role is, who you’re working with, and what resources you have. But, after a while, when you’ve settled in, you start to gain clarity and see things in a new way. This is where processes come in. Processes are all around us – from how we send out a press release, to how we get our kids ready for school in the morning, to how we train for a 5K. And, in order to improve and become better, sometimes we need to shake things up a bit. Hopefully this leads to increased efficiency, the ability to allocate resources to new opportunities, and growth.

LMA Midwest Region members have spent the first several months of the year getting to know our leaders and our members. We have been sharing our past experiences from our chapters and discussing the best ways to function as a region in order to provide additional value to all of our members. As we settle ourselves into the Midwest Region, we are creating the processes that will not only serve this year’s members and leaders, but processes that will guide Midwest Region members and leaders for years to come. The Midwest Region board, along with our Local Steering Committee and SIG leaders, are hard at work evaluating all aspects of being an LMA Midwest Region member and putting those insights into a leadership manual that will be finalized the second half of this year. This will be a valuable tool for all future LMA Midwest leaders.

We knew there would be a lot of changes this year as LMA transitioned from chapters to regions. I appreciate all of our members who have supported us throughout this process so far. We are not done yet, and there is still a lot to undertake. But we are already starting to see changes take effect, from the expanded programming options to the upcoming simulcasts to our evolving LMA Midwest Tech Conference being planned for this fall.

To follow all of the exciting things happening in the LMA Midwest Region, join us on Twitter (@LMAMidwest) and Facebook. I hope to see many of you at the Legal Marketing Technology Conference – Midwest (“Collaboration that Works”) in Chicago on September 25 and 26.

If you have any questions at any time, please feel free to email me.

Taryn Elliott
LMA Midwest President

Past President Compendium

This quarter, we asked the members of the Midwest Region Past Leader Initiative to share with us some of the best things they’ve seen in the industry on social media. We chose four to share with you here!

Read More

Scholarship Winner Writes of Experience

Midwest member Katie Cox (MN), one of two who won LMA Midwest’s President’s Scholarship to attend the 2017 LMA National Conference, wrote of her experiences at the Las Vegas conference.

Read More

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Join Us in Chicago for the LMA Tech Midwest Conference!

The Legal Marketing Technology Conferences are the largest conferences dedicated to technologies that law firm professionals use to identify, attract and support clients. They provide the premier forum to learn from and network with thought leaders and colleagues.

This year’s LMATech/Midwest conference theme is Collaboration That Works. The event will be held on September 25th and 26th at the University Club of Chicago. We are excited to have you join us!

Become a Sponsor!

We have several sponsorship levels to meet your company’s or firm’s marketing and promotional needs. Click here to learn more.

For information on becoming a sponsor, please contact Rich Marsolais at  rmarsolais@jaffelaw.com or (248) 727-1614 or Adam Stock at astock@allenmatkins.com or (415) 273-7437.

Learn More

Become an LMA Midwest Sponsor

LMA’s Midwest Region offers numerous sponsorship options across the region or for specific local groups. Contact Rich Marsolais, LMA Midwest Region Sponsorship Chair, at 248.727.1614 or rmarsolais@jaffelaw.com to finalize your arrangements and enhance your organization’s presence across the Midwest.

Learn More

Calling All Volunteers

Interested in getting involved with LMA Midwest at the regional or local steering committee level?

Write your interest to this email address

Connect with Members

Tap into the collective experience and wisdom of more than 3,900 LMA members on LMA Connect. Share ideas, explore new topics and tackle the tough issues you face as a legal marketer.

Learn More 

St. Louis Spring Social
4:00 PM – 6:30 PM | June 7 | St. Louis

The Team IS the Ultimate High Performance Tool
11:30 AM – 1:30 PM | June 13 | Chicago

The Team IS the Ultimate High Performance Tool
11:30 AM – 1:30 PM | June 15 | Minnesota

Pre-recorded Webinar Viewing and Brown Bag Lunch: 2017 State of Digital and Content Marketing
11:30 AM – 1:00 PM | June 22 | Detroit



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