Minnesota
Thoughts and news from the LMA-MN – Midwest Region – Minnesota Local Group

Pipeline Strategies for Effective Client Targeting

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PRESENTED BY: David Ackert, President, Ackert, Inc.

March 14, 2018 | 11:30 AM – 1:30 PM

When it comes to business development, lawyers often tackle too many priorities at once or simply fail to follow through on the few that require their proactive attention. In this interactive program, David Ackert will present a series of strategies you can use to build and maintain focused, achievable pipelines for your lawyers.

Strategies include:

  • Defining the profile of a worthwhile business opportunity
  • Identifying the characteristics of a synergistic relationship
  • Understanding and applying the “sales funnel” and “reverse funnel” concepts
  • Deepening relationships with prospective clients to increase the likelihood of engagement
  • Tracking leads and analyzing metrics
  • Applying a proactive, consistent follow-through routine to business pursuits

 


Date:
Wednesday, March 14, 2018

Time:
11:30 a.m. – 12:00 p.m.
Registration & Networking

12:00 p.m. – 1:30 p.m.
Program

Cost:
$20 LMA Members
$30 Non-Members and any registrations after 9:00 am March 12th
$30 LMA Members walk-in rate
$40 Non-Members walk-in rate
NOTE: You must be logged in to the LMA website to receive the member rate.

Lunch will be provided.

Location:
Winthrop & Weinstine
Capella Tower, Suite 3500
225 South Sixth Street
Minneapolis, Minnesota 55402

 

Register Now!


ABOUT OUR PRESENTER:
ackert.jpgDavid Ackert, M.A., is the President of Ackert Inc. and business development mentor to high-achieving professionals in the legal profession. Over the past two decades, David has advised thousands of lawyers around the globe on overcoming business development and marketing challenges. He has developed and implemented revenue acceleration programs for hundreds of firms, many hailing from the top of the AmLaw list. Widely recognized as a pioneer in business development innovation, David is the founder of Practice Boomers, a business development e-learning program and two-time winner of the Legal Marketing Association’s “Your Honor Award.” He is also the founder of Practice Pipeline, the leading pipeline management software platform for US law firms.

 


IMPORTANT PAYMENT INFORMATION:
Credit card and direct debit payments are only available online. Credit cards and direct debit payments will not be accepted at the door.

Cash or checks made payable to “LMA Midwest Region” will be accepted at the door. NO credit cards accepted.

IMPORTANT NOTE:
The deadline for registration is Monday, March 12, 2018.

LMA Midwest reserves the right to cancel the registration of any registrant with an outstanding balance.

Should you need to cancel your registration, please contact events@lmamidwest.org prior to March 12. According to LMA Midwest Region policy, all no-shows and cancellations after March 12 will be billed the non-member rate.

QUESTIONS?
Contact the Minnesota Local Group Programming Group.


2018 LMA Midwest Region Sponsorship Opportunities

The Legal Marketing Association Midwest Region is pleased to offer opportunities for product and service providers to engage with our members. By supporting and participating in our events, annual conference, and other activities, your organization becomes more than a sponsor, you become of member of the LMA community.

Why Sponsor the LMA Midwest Region
This is the legal marketing “home” for 700 plus members across twelve states – Illinois, Indiana, Iowa, Kansas, Michigan, Minnesota, Missouri, Nebraska, North Dakota, Ohio, South Dakota, and Wisconsin. Our largest member city groups are located in key areas including: Chicago, Cincinnati, Cleveland, Columbus, Detroit, Indianapolis, Kansas City, Minneapolis, and St. Louis. Eighty-two percent of our members are in-house legal marketers at various sized law firms ranging from AmLaw100 firms to small- and medium-sized regional and local firms.

Who Attends the Region’s Programs?
Programming is attended by a range of marketing professionals including Chief Marketing and Business Development Officers responsible for the development and management of marketing policy and strategy in their firms, to the directors, managers, and coordinators on the frontlines who implement tactical marketing initiatives. We also have attendees from other areas of law firm management (operations, pricing, finance, performance improvement) who may attend topic-specific program offerings. During the year, our sponsors have numerous opportunities to connect with our members to maximize their visibility and get to know the decision makers in law firms located in key markets.

What Type of Service Providers Can Benefit From a Sponsorship?
Any product or service provider that meets the needs of those that sell or market professional legal services, including, but not limited to:

  • Information service providers (i.e. publications, new media outlets, advertising sales, etc.)
  • Web Design, Graphic Design, and Printing Services
  • Professional & Event-Related Services (i.e. photographers, webcasting services, venues, speakers, education/training services, etc.)
  • Travel & Hospitality (i.e. special venues, hotels, restaurants, caterers, etc.)
  • Specialty Gift Retailers
  • Business development, PR/media, and executive coaches

 

2018 LMA Midwest Region Sponsorship Opportunities

With a wide variety of sponsorship levels and several cities to choose from, the LMA Midwest Region can offer your organization great exposure and access to our 700+ members throughout the region.

Platinum Sponsor (1 available)     $4,000

  • Five-minute promotion at choice of five programs, each in a different city: Chicago, Cincinnati, Cleveland, Columbus, Detroit, Indianapolis, Kansas City, Minneapolis or St. Louis
  • Signage displayed at registration area at a location(s) of their choice for one year
  • One-time use of the Midwest Region membership list to send an email blast
  • Four (4) passes to all monthly programs for two cities and four (4) passes to all member socials for those two cities
  • Ability to send additional people to region events at member rate
  • Platinum listing on Midwest Region website for one year
  • Platinum sponsor ad in four issues of the Midwest Region Quarterly Newsletter for one year (sponsor to provide ad)
  • Platinum listing on all 2018 Midwest Region program notices

 

Gold Sponsor (2 available)     $2,000

  • Five-minute promotion at choice of three programs, each in a different city: Chicago, Cincinnati, Cleveland, Columbus, Detroit, Indianapolis, Kansas City, Minneapolis or St. Louis
  • Signage displayed at registration area at a location(s) of their choice for one year
  • One-time use of the Midwest Region membership list to send an email blast
  • Three (3) passes to four (4) monthly programs for two cities and three (3) passes to all member socials for those two cities
  • Ability to send additional people to region events at member rate
  • Gold listing on Midwest Region website for one year
  • Gold sponsor ad in three issues of the Midwest Region Quarterly Newsletter for one year (sponsor to provide the ad)
  • Gold listing on all 2018 Midwest Region program notices

 

Silver Sponsor (4 available)     $1,000

  • Five-minute promotion at choice of two programs, each in a different city: Chicago, Cincinnati, Cleveland, Columbus, Detroit, Indianapolis, Kansas City, Minneapolis or St. Louis
  • Signage displayed at registration area at a location(s) of their choice for one year
  • One-time use of the Midwest Region membership list to send an email blast
  • Two (2) passes to two (2) monthly programs for two cities and two (2) passes to all member socials for those two cities
  • Ability to send additional people to region events at member rate
  • Silver listing on Midwest Region website for one year
  • Silver sponsor ad in two issues of the Midwest Region Quarterly Newsletter for one year (sponsor to provide the ad)
  • Silver listing on all 2018 Midwest Region program notices

 

Local Steering Committee Program Sponsors

Chicago: $700 per event

Cincinnati, Cleveland, Columbus, Detroit, Indianapolis, Kansas City, Minneapolis, St. Louis: $500 per event

  • Five-minute promotion at one (1) monthly program
  • Signage displayed at registration area of a monthly program
  • One-time email blast to attendees of sponsored program(s)
  • Two (2) passes to the sponsored monthly program
  • Ability to send additional people to the sponsored event at member rate
  • Logo included on all e-mail communications for monthly program


LMA Midwest Region Website and Quarterly Newsletter Ads

  • Web Ads: $600 per month – 750 pixels wide x 100-150 pixels tall
  • Newsletter Ads: $600 per issue – Full color

 

LMA Midwest Region Social (2 available per event)     $1,000

  • Ability to distribute promotional materials or items during the social
  • Signage displayed at registration area during the social
  • One time email blast to attendees of the sponsored social
  • Four (4) passes to the sponsored social
  • Logo included on all e-mail communications for the social

To reserve a sponsorship, contact Roy Sexton at rsexton@kerr-russell.com or (313)963-7090.


Association of Legal Administrators of Minnesota: 28th Annual Education Conference

The Association of Legal Administrators of Minnesota invites all local LMA members to its 28th Annual Education Conference being held on March 1st.

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Join us at the 28th Annual Conference & Exposition for a full day of education and building lasting relationships with our business partners and fellow legal administrators!

  • Morning keynote speaker R.T. Rybak, former mayor of Minneapolis and current President and CEO of the Minneapolis Foundation.
  • Lunch keynote speaker Command Master Chief Evelyn ‘Vonn’ Banks, the senior most enlisted woman retired from the United States Navy after 30 years.
  • Breakout sessions will cover: Time Management Strategies; Managing Psychopathic Behavior in the Workplace; Beyond Medicare; and Legal Pricing Buzz Words

Location: Renaissance Minneapolis Hotel, the Depot 225 S 3rd Ave, Minneapolis, MN 55401

Click here to register!


Winter Social

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social


Enjoy two complimentary drink tickets and appetizers while you mingle with members and supporters of LMA’s Minnesota Local Group.

Date:
Wednesday, February 21, 2018

Time:
4:30 p.m. – 7:00 p.m.
Networking, including two complimentary drink tickets and appetizers

Cost:
No charge for LMA Members with advance registration
$10 Non-Members and any registrations after February 19th

Location:
Shindig
105 South 5th Street
Minneapolis, Minnesota 55403

Register Now!


IMPORTANT PAYMENT INFORMATION:
Credit card and direct debit payments are only available online. Credit cards and direct debit payments will not be accepted at the door.

Cash or checks made payable to “LMA Midwest Region” will be accepted at the door. NO credit cards accepted.

IMPORTANT NOTE:
The deadline for registration is Monday, February 19, 2017.

Walk-ins and those who register after February 19 will be charged the appropriate walk-in rate.

LMA Midwest reserves the right to cancel the registration of any registrant with an outstanding balance.

Should you need to cancel your registration, please contact events@lmamidwest.org prior to February 19. According to LMA Midwest Region policy, all no-shows and cancellations after February 19 will be billed the appropriate walk-in rate.

QUESTIONS?
Contact the Minnesota Local Group’s Membership Group.


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