Thoughts and news from the LMA-MN – Midwest Region – Minnesota Local Group

Doing Good and Doing Well: How Generosity Can Generate a Triple Bottom Line for Your Firm



June 19, 2018 | 11:30 AM – 1:30 PM

This program will discuss emerging trends impacting the business development and marketing function of law firms and provide food for thought on how to change the conversation from scarcity to abundance to help lawyers and law firm leaders build a triple bottom line: driving profitability through quality revenue, investing in relationships with people and creating sustainable resources that benefit the firm, the client and the planet.

Participants will leave with tools and tactics to help leadership teams create a firm where clients want to buy, people want to work, and leaders want to serve a bigger purpose.

Tuesday, June 19, 2018

11:30 a.m. – 12:00 p.m.
Registration & Networking

12:00 p.m. – 1:30 p.m.

$20 LMA Members
$30 Non-Members and any registrations after 9:00 am June 18th
$30 LMA Members walk-in rate
$40 Non-Members walk-in rate

NOTE: You must be logged in to the LMA website to receive the member rate.

Lunch will be provided.

Stinson Leonard Street
50 South Sixth Street
Suite 2600
Minneapolis, Minnesota 55402

Register Now!



Deborah Knupp has worked globally with CEOs, managing partners and professionals as a coach and business executive for 25 years. She has helped leaders in the legal, accounting and financial services fields align their people and business objectives to create cultures based on the principles of accountability, integrity and authentic relationships.

Her work focuses on making the work environment a place where the best employees want to work, where profitable clients want to buy, and where inspired leaders want to serve a bigger purpose in their communities. Prior to joining GrowthPlay, Deborah founded Akina, a national consulting, training and coaching firm that helps professionals rethink relationship building to increase sales and organizational effectiveness.


Credit card and direct debit payments are only available online. Credit cards and direct debit payments will not be accepted at the door.

Cash or checks made payable to “LMA Midwest Region” will be accepted at the door. NO credit cards accepted.

The deadline for registration is Monday, June 18, 2018, at 9:00 am.

LMA Midwest reserves the right to cancel the registration of any registrant with an outstanding balance.

Should you need to cancel your registration, please contact events@lmamidwest.org prior to June 18. According to LMA Midwest Region policy, all no-shows and cancellations after June 18 will be billed the non-member rate.

Contact the Minnesota Local Group Programming Group.



Ethelind Kaba
2018 Secretary
LMA Minnesota Local Group Steering Committee

Marketing & Business Development Manager
Greene Espel PLLP

Q: What are the three most valuable things about LMA MN for you?
Networking with fellow LMA MN members. As a solo marketer, I find tremendous value in networking with other legal mentors to share ideas, successes, and challenges. No two firms and their abilities to implement initiatives are alike, so it never feels like a competition.

B: The monthly training programs to always learn something new.

C: LMA SIG groups on the website. This is broader than LMA MN, but I can’t tell you how often I read inquiries from other members and jot down ideas.

Q: What’s the most valuable marketing or business development advice you’ve heard in the last year?
I wish I could narrow it down. I just returned from LMA annual a month ago, so my brain is still swirling with great ideas. I guess the one I keep repeating is “multi-tasking doesn’t work.” A million thanks to David Ackert for that. It helps me to slow down, strategize and take things one at a time.

Q: Favorite TV Show
A: Law and Order or Law and Order SVU reruns. I don’t care for the ones in the last two years. I’m talking the older ones. I’ll re-watch during downtime. My husband will always say something like “I’m sure you’ve seen this episode three times already. Why are you watching?” And I’ll always say “what is it to you?”

Q: Favorite Vacation Spot
A: Camp Du Nord is a YMCA family camp in Ely or Gunflint. It’s our favorite. No technology for a week. Being in nature without distractions is pure bliss. I’ve been fortunate to visit family in the South of France a few times, and I’m hoping to win the lottery to buy a villa by the Mediterranean. I haven’t played the lottery yet because I love my job too much. But one day soon. And of course, I’ll win 😊

Q: Favorite Non-work Activity
A: Spending time with my family, attending fashion and art related events in the Twin Cities. Also, my work as a board member of the Jeremiah Program gives me immense joy. The Jeremiah Program provides a holistic approach to transforming the lives of single moms and children from poverty. I hope I don’t sound clichéd or disingenuous but to be able to give back time to a mission that works puts a lot in perspective for me. It’s a great feeling.

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