Minnesota
Thoughts and news from the LMA-MN – Midwest Region – Minnesota Local Group

What’s Next in Digital

PRESENTED BY: Kalev Peekna, Managing Director, Chief Strategist at One North Interactive

March 21, 2019 | 11:30 AM – 1:30 PM


As marketers in the legal industry, we are on a constant hunt for inspiration. Too often, we take it from the “guys across the street”: our competitors and/or peer firms. While looking at other law firms is a great way to benchmark the performance and position of your firm, it’s not a good source of new or differentiating ideas. In this session, Kalev will discuss a mixture of emerging digital trends and ideas that can serve as inspiration for your marketing firms. Some are lare and transformative, while others are quick and easy wins. Though all are sourced from outside the industry, they are all applicable to the legal marketing strategies you already have in place.


Date: 
Thursday, March 21, 2019

Time:
11:30 a.m. – 12:00 p.m.
Registration & Networking

 12:00 p.m. – 1:30 p.m.
Program

Location:
Briggs and Morgan
2200 IDS Center
80 South Eighth Street
Minneapolis, Minnesota 55402


ABOUT THE PRESENTER:

Kalev Peekna is the Chief Strategist at One North. He leads the Digital Strategy team, advising clients on the creation and execution of strategic programs to enhance the use of digital for their marketing, business development and knowledge management goals. Kalev brings a cross-platform, user-focused approach to innovations in brand development, design, data analysis and technology, and helps clients apply those innovations to their strategic aims. Previously, Kalev led the UX/Strategy practice at One North. More information about One North can be found at: https://www.onenorth.com/



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