Thoughts and news from the LMA-MN – Midwest Region – Minnesota Local Group
Currently Browsing: About LMA-MN

Meet Moses Ehlers – Member Spotlight

Moses Ehlers
Marketing & Communications Manager
Robins Kaplan

Q: Why did you join the local steering committee?
A: I truly believe that spreading knowledge, networking and open discussions can impact an individual’s career. When the opportunity was presented to join the local steering committee for LMA I thought it was chance to give back to an association that has furthered my career and my understanding of legal marketing.

Q: Favorite TV Show
A: The Flash

Q: Favorite Movie of the Year
A: Ready Player One

Q: Best Advice You’ve Ever Received
A: “Take care of yourself.” – Mom

Q: Favorite vacation spot
A: Any place with warm weather.

Q: An Interesting Fact
A: I was born in Kenya and moved to the States when I was two.


2019 Chair
Chelsea Berglund, Maslon LLP
Reach out! chelsea.berglund@maslon.com

2019 Vice Chair
Ethelind Kaba, Greene Espel
Reach out! ekaba@greeneespel.com

Jesse Mielke, Fredrikson & Byron PA
Reach out! jmielke@fredlaw.com

Co-Director of Programs
Katie Million, Stinson Leonard Street

Co-Director of Programs
Moses Ehlers, Robins Kaplan LLP
Reach out! MEhlers@RobinsKaplan.com

Director of Communications
Lydia Hemmer, Faegre Baker Daniels
Reach out! Lydia.hemmer@FaegreBD.com

Director of Membership
Lauren McNee, Pritzker Hageman
Reach out! Lauren@pritzkerlaw.com

Webinar Alert! From Art to Science: The Coming Paradigm Shift for Law Firm Websites #LMAMKT

Date: Thursday, June 02, 2016
Time: 12:00 PM Central Daylight Time
Duration: 1 hour
Register here.

A confluence of new technologies and market forces will be ushering in a new type of law firm website that sets itself apart from previous generations of law firm websites in three remarkable ways:

  • It uses new, powerful analytics to track website visitors, by name.
  • It generates and nurtures new business leads.
  • It quantifies success.

Law firms will inevitably begin to think of their websites very differently. These websites will be considered proactive business development tools whose performance can be measured and optimized. And this could revolutionize the field of legal marketing by shifting it from being an art to a science.

Robert Algeri, co-founder of Great Jakes Marketing Company, will examine the tremendous benefits that law firms can expect from the next generation of websites—as well as the challenges to making them work. During his presentation, he will touch on a variety of highly debatable topics, including:

  • Fear – Will law firms be willing to adopt “scary,” “Big Brother” tracking tools?
  • Technology – Will firms be willing to make the necessary technology investments?
  • Staffing – Do marketing departments have the right people to analyze the data?
  • Content Creation – Are firms ready to become publishers?

Domain: Business Development
Content Level: Advanced
Firm Size: Small, Medium, Large

Robert Algeri
Great Jakes

Robert is a co-founder of Great Jakes, a marketing firm that develops “smarter websites for law firms.” He is a frequent writer and speaker on issues relating to legal marketing. His work has appeared in a variety of industry publications such as LMA’s Strategies Magazine, Marketing the Law Firm, and the National Law Journal. He has also been a featured speaker at recent LMA chapter events in New York, Los Angeles, Boston, San Francisco, Arizona, St. Louis and Virginia, as well as at the International LMA Conference.

#LMAMN (Nice) Update – May 2016

Regionalization Update

In October of 2015, the Organizational Structure Task Force, in conjunction with the Board of Directors, announced an update to the organizational structure of the Legal Marketing Association. Effective January 1, 2017, LMA will shift to a regional structure. All city groups, chapters and members at large will be organized into six new U.S. regions.

The increased efficiencies and collaboration of regionalization will allow you to access:

▪ More programming options locally, regionally and internationally

▪ A broader network of peer members with whom to share experiences and best practices

▪ Exposure to more resources, tools and service providers

▪ Increased diversity of leadership opportunities at the local and regional levels

For more information, visit www.legalmarketing.org/regionalization.

New Member Spotlight

TriciaTricia L. Harris
Firm Administrator
M. Sue Wilson Law Offices
Minneapolis, MN
Joined LMA: 2016
One thing I read every day:
The Star Tribune and my Twitter Feed.
Favorite TV show:
An oldie but a goodie …The West Wing.
Favorite movie of 2016:
Best advice:
Put your best into each task and leave each situation better than I found it.
Favorite non-work activity:
Chasing after my two kids.
Fun fact:
Compete with my kids each day to who has the most steps for the day. I’ve never won.

Save the Date!

2016 LMA Midwest Conference
Tuesday, October 11
Minneapolis Events Center

Save-the-date for a full day of programming focused on hot topics affecting our industry. The conference will close with a Your Honor Awards reception. Programming will be relevant to marketing professionals of all experience levels. Stay tuned for more details.

Legal Marketing Association Releases Body of Knowledge

The Legal Marketing Association (LMA) announced the release of their widely anticipated Body of Knowledge (BoK) at the 2016 LMA Annual Conference. The BoK was created by the LMA Education Advisory Council (EAC) and education staff and constitutes the first educational resource of its kind for the legal marketing community. The BoK is available to members on the LMA website (www.legalmarketing.org/body-of-knowledge) in digital format, and a printed version of the document may be purchased for an additional fee. In addition to the BoK, members have access to competency analysis tools for each domain that can be used to assess staff or personal professional development opportunities.

Next Month’s Program

The Science of Business Development
Presented by Tim Corcoran. Principal, Corcoran Consulting Group, LLC
Tuesday, June 14, 2016 | 12:00-1:30 p.m.
Fredrikson & Byron, P.A.
200 South Sixth Street, Suite 4000
Minneapolis, MN 55402

>>   Submit news, fun facts, marketers on the move, etc. for our next meeting’s LM- MN (Nice) Update.
Email: klutes@robinskaplan.com.  <<

Announcing #LMAMN 2016 Board of Directors

It is a pleasure to announce the 2016 LMA MN Board of Directors. These leaders were recently elected by our members. The new Board takes over January 1, 2016.

164.jpg President-Elect
Leslie Delfs
Business Development Manager, Stinson Leonard Street LLP, Minneapolis, MN
(612) 335-1575
wwGretchenMilbrath_6507d222_234.jpg Secretary
Gretchen Milbrath
Director of Business Development and Marketing, Winthrop & Weinstine, Minneapolis, MN
(612) 604-6640
165.jpg Immediate Past President
Tim Samuelson
Owner, Promotion Select, Inc., Chanhassen, MN
(952) 564-6380
HO1A7179 President-Elect
Janell L. Decker
Proposal Lead, Faegre Baker Daniels LLP, Minneapolis, MN
(612) 766-7448
Allison_Amie_web Treasurer
Amie Allison
Marketing Coordinator and Accounting Assistant
Aafedt, Forde, Gray, Monson & Hager P.A., Minneapolis, MN
(612) 339-8965
Debbie Program Chair
Debbie Weinstock
Marketing Coordinator
Moss & Barnett, Minneapolis, MN
(612) 877-5424
Brown, Barbara Member-at-Large, Senior Roundtable Manager
Barbara Brown
Director of Business Development and Marketing, Meagher & Geer, P.L.L.P., Minneapolis, MN
(612) 347-9150
 Lutes_Kate_web Member-at-Large, Communications Committee
Kate Lutes
Marketing Strategist, Greene Espel PLLP, Minneapolis, MN
(612) 373-8326
Chelsea Member-at-Large, Membership Committee
Chelsea Berglund
Digital Marketing and Communications Specialist
Maslon LLP


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