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LMA Annual Conference Panel Recap



April 18, 2018 | 11:30 AM – 1:30 PM

“Don’t Just Ride the Bus – Drive the Strategic Planning Process in Your Firm,” “Humanity Isn’t a Trend,” “Beyond the Logo – Branding as a Competitive Strategy.” These are just a few of the sessions that will be offered at the LMA Annual Conference taking place on April 9-11, 2018, in New Orleans. The LMA Midwest Region Minnesota Local Group (MLG) will be hosting a panel discussion featuring MLG members who attended the conference. Our panelists will provide valuable insight, tips, best practices, and lessons learned from New Orleans.

Wednesday, April 18, 2018

11:30 a.m. – 12:00 p.m.
Registration & Networking

12:00 p.m. – 1:30 p.m.

$20 LMA Members
$30 Non-Members and any registrations after 9:00 am April 16th
$30 LMA Members walk-in rate
$40 Non-Members walk-in rate

NOTE: You must be logged in to the LMA website to receive the member rate.

Lunch will be provided.

Register Now!


Chelsea Berglund | Digital Marketing and Communications Specialist | Maslon LLP | Steering Committee Vice Chair


  • Moses Ehlers | Digital Communications Manager | Barnes & Thornburg LLP
  • Peter Hauck | Marketing Coordinator | Maslon LLP | LMA Presidents’ Gift Recipient
  • Jill Weber | Chief Marketing and Business Development Officer | Stinson Leonard Street
  • Additional Panelists TBA

Credit card and direct debit payments are only available online. Credit cards and direct debit payments will not be accepted at the door.

Cash or checks made payable to “LMA Midwest Region” will be accepted at the door. NO credit cards accepted.

The deadline for registration is Monday, April 16, 2018.

LMA Midwest reserves the right to cancel the registration of any registrant with an outstanding balance.

Should you need to cancel your registration, please contact events@lmamidwest.org prior to April 16. According to LMA Midwest Region policy, all no-shows and cancellations after April 16 will be billed the non-member rate.

Contact the Minnesota Local Group Programming Group.

#LMA16 Conference Recordings Now Available

The Legal Marketing Association has released session recordings from the 2016 LMA Annual Conference. The recorded programs are geared for marketers of all levels, and map to the domains, skills and competencies outlined in the Body of Knowledge (BoK). At #LMAMN’s April program, panelists identified the following sessions as particularly valuable:

  • ROI: Measuring So You Can Better Manage
  • Live Client Feedback Interview: Deconstructing and Best Practices
  • The Black Gold of Public Relations (includes a useful checklist of 50 PR tactics, plus results from a law firm PR survey)
  • The Macro and the Micro: Growing and Enhancing the Revenue Portfolio (for anyone interested in business law topics, and role of BD in profitability analysis)
  • Email Message Reputation Impact on Your Engagement Metrics (for anyone interested in understanding how your email reputation score impacts deliverability and engagement)
  • Elevating the Value of Your Marketing and Business Development Resources (includes BD Effectiveness Self-Assessment and a BD maturity model)
  • 20×20: Your Honor Awards Meets PechaKucha
  • Big Law Wants to Crush You Like a Bug: Learn How to Turn the Tables (BTI Consulting)
  • TED Talks
  • GC Panel

The entire conference session bundle and individual session titles are now available for purchase on the Legal Marketing Association’s website.

The Legal Marketing Tech Conference is coming to Chicago!


We invite you to join the LMA Midwest Chapter for the inaugural Legal Marketing Technology Conference/Midwest on Thursday, June 23, 2016 at the Union League Club of Chicago.

With its beginnings in the San Francisco Bay Area, the Legal Marketing Technology Conferences are the largest events dedicated to technologies that law firm professionals use to identify, attract and support clients. They provide the premier forum to learn from and network with thought leaders and colleagues.


Why Attend?

The theme is: Tech That Works. Through breakout sessions and TED-style talks, our industry-leading speakers will help you:

  • Cut through the noise, confusion and hype to identify the legal marketing technologies that work for you and your law firm
  • Highlight legal marketing technologies that impact productivity and profitability
  • Use technology to help your lawyers and law firms become more visible
  • Discover the good, better and best of legal marketing technology
  • Gain the insight you need to do your job better

We are excited to add a new location, bringing this conference to Chicago, “The City That Works,” this Summer. The Union League Club is centrally-located, making it easy for you to travel to and from this day-long conference.

Event Details
Date: Thursday, June 23, 2016
Time: 8:00 AM – 5:00 PM
Location: Union League Club of Chicago
RSVP: Click Here

Earliest Bird Savings

Register now through March 31 for our most favorable “Earliest Bird” pricing at http://lmatechconference.eventbrite.com.

Additional Questions or to Discuss Sponsorship Opportunities

Contact Legal Marketing Technology Conference/Midwest Co-Chairs, Rich Marsolais (rmarsolais@jaffelaw.com) and Ian Turvill (iturvill@freeborn.com).

See you in Chicago in June!

2016 Legal Marketing Technology Conference Midwest – Call for Presenters

We would like to invite you to submit program ideas for the inaugural Legal Marketing Technology Conference/Midwest, which will be held in Chicago on Thursday, June 23, 2016.

The submission deadline has been extended to Monday, February 15, 2016, at 5 PM CT. You will be informed by March 15 if your program idea has been selected. To make your submission, please complete this online form.

We encourage participation by all members of all chapters. Members and potential members alike are allowed to make submissions. The Tech Conference will take place at the Union League Club of Chicago.

The Conference will have two formats:

Breakout Sessions (75 minutes): The breakout sessions will cover the full range of legal marketing technologies. Please aim to have 50 to 60 minutes of programming, leaving time for Q&A.

TED-style Talks (15 minutes): Based on the TED Talk format, these are designed for legal marketing technology-related ideas that can be shared in a simple, short, and powerful presentation. Such talks typically involve one speaker per 15-minute presentation.

Submission guidelines are available here.

What Are We Looking For?

The theme for our conference is: Tech That Works.

We are looking for programming that helps attendees:

  1. Cut through the noise, confusion and hype to identify the legal marketing technologies that work for you and your law firm;
  2. Highlight legal marketing technologies that impact productivity and profitability;
  3. Use technology to help your lawyers and law firms become more visible;
  4. Discover the good, better and best of legal marketing technology; and
  5. Gain the insight needed to their job better.

To provide the best learning experience for our attendees, we want to have sessions that:

  • Address current trends in legal marketing technologies
  • Present knowledgeable and dynamic speakers who engage the audience
  • Provide useful takeaways for attendees
  • Address people who are new, mid-level, and senior
  • Address issues of small, medium, and large firms

Sponsorship Opportunities:

To learn more about available sponsorship opportunities, please email Rich Marsolais at marsolais@jaffelaw.com.

About the Legal Marketing Technology Conference Midwest

The Legal Marketing Technology Conferences, produced by the Legal Marketing Association (LMA), are among the largest conferences dedicated to technologies that law firm professionals use to identify, attract and support clients. They provide the premier forum to learn from and network with thought leaders and colleagues. The LMA Bay Area Chapter has organized the Legal Marketing Technology Conference/West annually. 2016 marks the inaugural Legal Tech Conference/Midwest in Chicago in June, in addition to the regular San Francisco program, which will be held in October, 2016.

“Earliest Bird” Registration

Registration at our most favorable pricing is already available at: http://lmatechconference.eventbrite.com.  Earliest Bird pricing will expire on March 31st.


If you have any additional questions, please contact us, the conference co-chairs:

Rich Marsolais, Director of Marketing, Jaffe Raitt Heuer & Weiss, P.C., Southfield, Michigan: rmarsolais@jaffelaw.com, or (248) 727-1614; or

Ian Turvill, Chief Marketing, Officer, Freeborn & Peters LLP, Chicago, Illinois: iturvill@freeborn.com or (312) 360-6936.

#LMAMN Members: Don’t Delay – Apply for our #LMA16 Scholarship by January 29, 2016

Apply now for a chance to receive a $1,500 scholarship to attend the annual meeting, April 11-13, 2016 in Austin, Texas!

In no more than 500 words, build a business case for why you and/or your firm would benefit from your attendance at the annual conference in 2016. Submit to Kate Lutes, klutes@robinskaplan.com, by 5:00 PM Friday, January 29, 2016.

Eligibility Requirements: Must be a current member in good standing. Award is non-transferrable. Valid for travel, lodging, and registration fee for the 2016 LMA International Conference only. Winner will be reimbursed for expenses with receipts submitted to Amie Allison, LMA-MN Chapter Treasurer.

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