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Webinar Alert! From Art to Science: The Coming Paradigm Shift for Law Firm Websites #LMAMKT

Date: Thursday, June 02, 2016
Time: 12:00 PM Central Daylight Time
Duration: 1 hour
Register here.

A confluence of new technologies and market forces will be ushering in a new type of law firm website that sets itself apart from previous generations of law firm websites in three remarkable ways:

  • It uses new, powerful analytics to track website visitors, by name.
  • It generates and nurtures new business leads.
  • It quantifies success.

Law firms will inevitably begin to think of their websites very differently. These websites will be considered proactive business development tools whose performance can be measured and optimized. And this could revolutionize the field of legal marketing by shifting it from being an art to a science.

Robert Algeri, co-founder of Great Jakes Marketing Company, will examine the tremendous benefits that law firms can expect from the next generation of websites—as well as the challenges to making them work. During his presentation, he will touch on a variety of highly debatable topics, including:

  • Fear – Will law firms be willing to adopt “scary,” “Big Brother” tracking tools?
  • Technology – Will firms be willing to make the necessary technology investments?
  • Staffing – Do marketing departments have the right people to analyze the data?
  • Content Creation – Are firms ready to become publishers?

Domain: Business Development
Content Level: Advanced
Firm Size: Small, Medium, Large

Robert Algeri
Co-Founder
Great Jakes

Robert is a co-founder of Great Jakes, a marketing firm that develops “smarter websites for law firms.” He is a frequent writer and speaker on issues relating to legal marketing. His work has appeared in a variety of industry publications such as LMA’s Strategies Magazine, Marketing the Law Firm, and the National Law Journal. He has also been a featured speaker at recent LMA chapter events in New York, Los Angeles, Boston, San Francisco, Arizona, St. Louis and Virginia, as well as at the International LMA Conference.


#LMA16 Conference Recordings Now Available

The Legal Marketing Association has released session recordings from the 2016 LMA Annual Conference. The recorded programs are geared for marketers of all levels, and map to the domains, skills and competencies outlined in the Body of Knowledge (BoK). At #LMAMN’s April program, panelists identified the following sessions as particularly valuable:

  • ROI: Measuring So You Can Better Manage
  • Live Client Feedback Interview: Deconstructing and Best Practices
  • The Black Gold of Public Relations (includes a useful checklist of 50 PR tactics, plus results from a law firm PR survey)
  • The Macro and the Micro: Growing and Enhancing the Revenue Portfolio (for anyone interested in business law topics, and role of BD in profitability analysis)
  • Email Message Reputation Impact on Your Engagement Metrics (for anyone interested in understanding how your email reputation score impacts deliverability and engagement)
  • Elevating the Value of Your Marketing and Business Development Resources (includes BD Effectiveness Self-Assessment and a BD maturity model)
  • 20×20: Your Honor Awards Meets PechaKucha
  • Big Law Wants to Crush You Like a Bug: Learn How to Turn the Tables (BTI Consulting)
  • TED Talks
  • GC Panel

The entire conference session bundle and individual session titles are now available for purchase on the Legal Marketing Association’s website.


The Legal Marketing Tech Conference is coming to Chicago!

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We invite you to join the LMA Midwest Chapter for the inaugural Legal Marketing Technology Conference/Midwest on Thursday, June 23, 2016 at the Union League Club of Chicago.

With its beginnings in the San Francisco Bay Area, the Legal Marketing Technology Conferences are the largest events dedicated to technologies that law firm professionals use to identify, attract and support clients. They provide the premier forum to learn from and network with thought leaders and colleagues.

REGISTER NOW AND SAVE!

Why Attend?

The theme is: Tech That Works. Through breakout sessions and TED-style talks, our industry-leading speakers will help you:

  • Cut through the noise, confusion and hype to identify the legal marketing technologies that work for you and your law firm
  • Highlight legal marketing technologies that impact productivity and profitability
  • Use technology to help your lawyers and law firms become more visible
  • Discover the good, better and best of legal marketing technology
  • Gain the insight you need to do your job better

We are excited to add a new location, bringing this conference to Chicago, “The City That Works,” this Summer. The Union League Club is centrally-located, making it easy for you to travel to and from this day-long conference.

Event Details
Date: Thursday, June 23, 2016
Time: 8:00 AM – 5:00 PM
Location: Union League Club of Chicago
RSVP: Click Here

Earliest Bird Savings

Register now through March 31 for our most favorable “Earliest Bird” pricing at http://lmatechconference.eventbrite.com.

Additional Questions or to Discuss Sponsorship Opportunities

Contact Legal Marketing Technology Conference/Midwest Co-Chairs, Rich Marsolais (rmarsolais@jaffelaw.com) and Ian Turvill (iturvill@freeborn.com).


See you in Chicago in June!


#LMAMN Members: Don’t Delay – Apply for our #LMA16 Scholarship by January 29, 2016

Apply now for a chance to receive a $1,500 scholarship to attend the annual meeting, April 11-13, 2016 in Austin, Texas!

In no more than 500 words, build a business case for why you and/or your firm would benefit from your attendance at the annual conference in 2016. Submit to Kate Lutes, klutes@robinskaplan.com, by 5:00 PM Friday, January 29, 2016.

Eligibility Requirements: Must be a current member in good standing. Award is non-transferrable. Valid for travel, lodging, and registration fee for the 2016 LMA International Conference only. Winner will be reimbursed for expenses with receipts submitted to Amie Allison, LMA-MN Chapter Treasurer.


Checked out the #LMAMKT Knowledge Center lately?

The LMA Knowledge Center offers members webinars on the hottest marketing and business development topics. Don’t miss the upcoming webinar on December 3 hosted by the Think Tank Committee on The State of Disruption in the Legal Services Industry: How to Recognize and Respond to a Constantly Changing Environment.


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