Minnesota
Thoughts and news from the LMA-MN – Midwest Region – Minnesota Local Group

Events


Summer Social at Rojo Mexican Grill

Join your LMA colleagues and friends for casual conversation on the roof! The event is free for members to attend, so register now to kick back, relax, and enjoy food and drinks on us. Appetizers and one drink ticket per person included.

August 15, 2019 4:30 - 7:00 p.m. Cost: No charge for LMA Members with advance registration $10 Non-Members and any registrations after August 12 Location: Rojo Mexican Grill - Rooftop Downtown Minneapolis 921 Nicollet Mall Minneapolis, Minnesota 55402 Register Now Please note that in the case of inclement weather, the event will be held indoors on the restaurant’s main level.
REGISTRATION IS REQUIRED BEFORE THE EVENT BEGINS. Walk-Ins must still register online (i.e., using a smartphone, tablet, or other device). Should you need to cancel your registration, please contact events@lmamidwest.org prior to August 12. According to LMA Midwest Region policy, all no-shows and cancellations after August 12 will be billed the late registration rate. QUESTIONS? Contact the Minnesota Local Group Programming Group.

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What’s Next in Digital

PRESENTED BY: Kalev Peekna, Managing Director, Chief Strategist at One North Interactive

March 21, 2019 | 11:30 AM - 1:30 PM


As marketers in the legal industry, we are on a constant hunt for inspiration. Too often, we take it from the “guys across the street”: our competitors and/or peer firms. While looking at other law firms is a great way to benchmark the performance and position of your firm, it’s not a good source of new or differentiating ideas. In this session, Kalev will discuss a mixture of emerging digital trends and ideas that can serve as inspiration for your marketing firms. Some are lare and transformative, while others are quick and easy wins. Though all are sourced from outside the industry, they are all applicable to the legal marketing strategies you already have in place.


Date:  Thursday, March 21, 2019 Time: 11:30 a.m. - 12:00 p.m. Registration & Networking  12:00 p.m. - 1:30 p.m. Program Location: Briggs and Morgan 2200 IDS Center 80 South Eighth Street Minneapolis, Minnesota 55402

ABOUT THE PRESENTER:

Kalev Peekna is the Chief Strategist at One North. He leads the Digital Strategy team, advising clients on the creation and execution of strategic programs to enhance the use of digital for their marketing, business development and knowledge management goals. Kalev brings a cross-platform, user-focused approach to innovations in brand development, design, data analysis and technology, and helps clients apply those innovations to their strategic aims. Previously, Kalev led the UX/Strategy practice at One North. More information about One North can be found at: https://www.onenorth.com/


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Legal Project Management Panel

Legal Project Management Panel

December 12, 2018 | 11:30 AM - 1:30 PM


As pricing, project management and procurement issues become increasingly important in the hiring and retention of law firms, their impact on the way firms and legal services are marketed is crucial. Legal Project Management ("LPM") is a crucial part of the relationship between inside and outside counsel. LPM professionals help law firms run projects more productively to increase client satisfaction and maintain law firm profitability. A firm’s ability to improve efficiencies and control costs while offering greater predictability creates value beyond the legal work itself by managing expectations and offering increased ROI to client and firm alike. Please join us on December 12th for a panel featuring legal project management and pricing professionals from around Minneapolis as they discuss ways to deliver the best legal service possible, how best to position your firm’s legal project management abilities when pitching new business, and identify ways in which marketers can help firms meet client expectations. Moderator:
  • William Josten | Strategic Content Manager | Thomson Reuters
Panelists:
  • Brendan McInerney | Director of Pricing and Legal Project Management | Stinson Leonard Street LLP
  • Bree Johnson | Chief Strategy, Pricing & LPM Officer | Robins Kaplan LLP
  • Tom Snavely | Manager, Legal Process Improvement and Project Management | Faegre Baker Daniels LLP

Date: Wednesday, December 12, 2018 Time: 11:30 a.m. - 12:00 p.m. Registration & Networking 12:00 p.m. - 1:30 p.m. Program Location: Gray Plant Mooty 80 South 8th Street 500 IDS Center Minneapolis, Minnesota 55402

Register Now! 


 

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Attend LMA Midwest Region at Ohio Practice Development Institute - November 15, 2018

Click here to register! 

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Navigating the Media

PRESENTED BY: Kristi Piehl, founder of Media Minefield

November 13, 2018 | 11:30 AM - 1:30 PM


When faced with a crisis, is “no comment” the first comment that comes to mind? Kristi Piehl will tell you why that’s not the best approach and will share other tips to navigate the media during her presentation on November 13. Kristi, founder of Media Minefield and a former TV anchor/reporter, will give you tips to navigate the media from building a successful pitch, to delivering an impactful interview and handling a crisis.


Date: Tuesday, November 13, 2018 Time: 11:30 a.m. - 12:00 p.m. Registration & Networking 12:00 p.m. - 1:30 p.m. Program Location: Fredrikson & Byron, P.A. 200 South Sixth Street Suite 4000 Minneapolis, Minnesota 55402-1425

REGISTER NOW!


ABOUT OUR PRESENTER: Kristi Piehl launched Media Minefield in 2010 following a 12-year career as a television news reporter. Media Minefield is a news-driven earned media agency that moves past traditional public relations to mine stories, position experts and guarantee real news coverage. Her Minneapolis-based agency employs former journalists who handle accounts ranging from start-ups to billion-dollar brands. Kristi is also a resource for media and is quoted regularly for her expertise in storytelling, media and crisis communications. Kristi is dedicated to creating a unique work environment with policies that value families, flexibility and health. Kristi studied Professional Writing and graduated with honors from Bethel University. In 2015, Bethel named her Alumna of the Year. She is a member of Women Presidents' Organization and C200 Protégé Class 2017. More information about Media Minefield can be found at: media-minefield.com.        
 

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The Next Big Thing: Law Firm Strategy Reboot

PRESENTED BY: Mark Beese, President, Leadership for Lawyers

October 25, 2018 | 11:30 AM - 1:30 PM


Does your firm need to reboot? The legal landscape is changing as client expectations evolve and innovations are introduced every day. Join this workshop to discuss disruptive market forces that drive legal buying behavior, gain access to a diagnostic tool to identify strategic options for firms and practice groups, and discuss a framework for strategy development. This will be a highly engaging and participative workshop appropriate for LMA members of all levels. Learning Outcomes:
  1. Gain an understanding of the dynamic nature of the legal marketplace today and how the market is being disrupted by new players and technology.
  2. Identify the connection between market trends and strategic options, focusing on two strategic options – Solution Provider and Talent Provider – to illustrate the need to define a strategic direction.
  3. Participate in a “diagnostic” evaluation relating to a practice group or firm strategic position, which will provide input on whether participant should consider a Solution or Talent Provider strategy.
  4. Evaluate a case study or learn about an example of how each strategy might be implemented.

To make the most of this program watch the Next Big Thing: Law Firm Strategy Reboot Kick-Off Webinar prior to the program, and don't forget to check out the resources in the Next Big Thing Socious Community!


Date: Thursday, October 25, 2018 Time: 11:30 a.m. - 12:00 p.m. Registration & Networking 12:00 p.m. - 1:30 p.m. Program Location: Dorsey & Whitney LLP 50 South Sixth Street Suite 1500 Minneapolis, Minnesota 55402-1498

REGISTER NOW!


ABOUT OUR PRESENTER:

Mark Beese is President of Leadership for Lawyers, a consultancy that is focused on helping lawyers become stronger leaders and better business developers. He is also the founder of DesignThinkingLegal.com, which provides workshops for law firm lawyers and legal departments on the design thinking innovation process. Mark is a Fellow of the College of Law Practice Management and a recipient of the Legal Marketing Association Hall of Fame. He is also an adjunct professor at the University of Denver School of Law, where he teaches business development and marketing classes.

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Summer Social at Mission

Summer Social at Mission

August 14, 2018 | 4:30 PM - 6:30 PM

 

Enjoy drinks and appetizers while you mingle with members and supporters of LMA's Minnesota Local Group.

Date: Tuesday, August 14, 2018

Time: 4:30 p.m. - 6:30 p.m.

Networking, including two complimentary drink tickets and appetizers

Cost: No charge for LMA Members with advance registration $10 Non-Members and any registrations after August 10

Location: Mission American Kitchen & Bar IDS Center 77 South 7th Street Minneapolis, Minnesota 55402

Register Now!

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Overcoming Information Overload: Getting Your Message Across with the 4 C's of Strategic Communication Campaigns

PRESENTED BY: Molly Porter, Director of Marketing, Seyfarth Shaw LLP July 24, 2018 | 11:30 AM - 1:30 PM


In our current environment of "fake news," social media distrust, and information overload, how can legal marketers effectively use communication channels to enhance our firms' reputations and reach our targets? In this session, Molly Porter, Director of Marketing at Seyfarth Shaw, will look at ways to package unique firm stories so they stand out, build authenticity, and connect with the things clients care about. Using a "4 C" framework—Client Intelligence, Content Strategy, Creative, and Channels—Molly will unpack two of Seyfarth's most successful and attention-getting campaigns, providing behind-the-scenes detail on how they achieved impact.
Date: Tuesday, July 24, 2018 Time: 11:30 a.m. - 12:00 p.m. Registration & Networking 12:00 p.m. - 1:30 p.m. Program Cost: $20 LMA Members $30 Non-Members and any registrations after 9:00 am July 23rd $30 LMA Members walk-in rate $40 Non-Members walk-in rate NOTE: You must be logged in to the LMA website to receive the member rate.  Lunch will be provided. Location: Fredrikson & Byron, P.A. 200 South Sixth Street Suite 4000 Minneapolis, Minnesota 55402-1425

Register Now!


ABOUT OUR PRESENTER: Molly PorterAs Director of Marketing at Seyfarth Shaw, Molly Porter drives marketplace awareness of the firm's practice and innovation leadership via stand-out messaging and content that inspires measurable action. Prior to joining Seyfarth Shaw, she oversaw the development and execution of the digital communications strategy for DLA Piper, where she championed the firm's efforts in social media reach, engagement, and owned media. She is also a frequent writer, speaker, and panel member, with an emphasis on content strategy and visual storytelling for law firms.

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Driving Business With Social Media

KC Logo   PRESENTED BY: James Royer, Director of Digital Media & Strategy for the Kansas City Chiefs July 19, 2018 | 11:30 AM - 1:00 PM The Kansas City Chiefs are known for having one of the most passionate fan bases in all of professional sports. That fan passion carries over to digital and social media, as the Chiefs are among the NFL’s leaders in social media engagement rankings. Even with that success, the question arises: what does this mean and how does it drive the business? James Royer, Director of Digital Media & Strategy for the Kansas City Chiefs, will dive into the Chiefs social media playbook to share learnings on how to measure what matters, and drive actual business results that can be applied to both small and big brands. Date: Thursday, July 19, 2018 Time: 11:30 a.m. - 12:00 p.m. Registration, Lunch & Networking 12:00 p.m. - 1:00 p.m. Presentation Webinar: This program will be simulcast via ON24 for our members outside the immediate Kansas City area. Location: Stinson Leonard Street 1201 Walnut Street Suite 2900 Kansas City, Missouri 64106

Register Here!

       

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Join us for happy hour in Minneapolis with your legal marketing peers

Attending the June 19th LMA-MN event? We'd love to get together the evening prior to the program for drinks, appetizers, and great conversation with the legal marketing community. Join us for a casual happy hour, hosted by Deborah Knupp.

Please send your RSVP to Dave Aucker by Friday, June 15.

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