Minnesota
Thoughts and news from the LMA-MN – Midwest Region – Minnesota Local Group

You’re Invited! Join Us for the LMA-MN December Program “Aligning Client Feedback with Competitive Intelligence”

Legal Marketing Association Minnesota Chapter
LMA-MN December Program
When
Wednesday December 17, 2014 from 12:00 PM to 1:30 PM CST
Where
Dorsey & Whitney LLP
50 South Sixth Street
Suite 1500
Minneapolis, MN 55402
Driving Directions

Wednesday, December 17, 2014

Registration: 11:30 AM

Program: 12:00 -1:30 PM

I can’t make it

 

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Aligning Client Feedback with Competitive Intelligence:
How to Find Clarity and Focus Through the
Eyes of the Client
Competitive Intelligence (CI) is more than data points. The need for multifaceted CI has grown beyond just objective data. In a hyper-competitive marketplace understanding the unique drivers that cause clients to become deeply loyal is what defines the most successful client relationships. This discussion will evaluate the strategies to gain competitive information and how to align this data internally to create client loyalty. We will discuss the tactics to combine customized client feedback with traditional competitive intelligence.

About the presenters:

Jill Weber is Chief Marketing and Business Development Officer for Stinson Leonard Street, where she is responsible for creating and executing marketing and business development strategies, including Fast Forward®, a nationally recognized integrated business development initiative. Jill was named to the National Law Journal’s inaugural list of 50 Business of Law Trailblazers & Pioneers; was recognized as a 2009 “Unsung Legal Hero” by Minnesota Lawyer; was the recipient of the 2007 EXCEL Minnesota Award, sponsored by the Minnesota Chapter of the International Association of Business Communicators; and has received three national and 15 local Legal Marketing Association (LMA) “Your Honor” awards. She serves on the LMA Board of Directors, and was co-chair of the 2012 LMA Annual Conference.

Tara Weintritt is a partner in the Wicker Park Group, an international consultancy focused on helping law firms strengthen and deepen their relationships with in-house counsel and business owners through client feedback and other client facing programs.

Tara has conducted hundreds of in-person and telephone client feedback interviews on behalf of her clients. Her practice includes training and conducting client feedback interviews, client service training, mid and end-of-matter feedback training and developing customized business development strategies and training based on what matters most to in-house counsel and executives. One of her key areas of practice includes developing near and long-term strategies to implement the focus, improvement and change necessary for the firm to become true trusted advisors to their clients. Tara is known for not only creating solutions and initiatives, but more importantly customizing the programs, ideas and opportunities to each individual, practice area or firm.

She was named one of the 2013 National Law Journal’s inaugural list of 50 Business of Law Trailblazers & Pioneers, was the co-chair of the 2013 International Legal Marketing Association Conference and served on the Capital (Washington, DC) Legal Marketing Association Board of Directors from 2009-2012. In 2007, The Elite Excellence in Legal Marketing Awards named her “Marketing Director of the Year”. Nominated by her Chairman and Senior Management, Tara won for “creating and leading organizational change focused on client satisfaction and service”.  She is a frequent speaker at law firm and department retreats, as well as legal marketing, business development and leadership conferences and programs.


You’re Invited! Join Us for the LMA-MN November Program

Legal Marketing Association Minnesota Chapter
LMA-MN November Program
When
Wednesday November 12, 2014 from 12:00 PM to 1:30 PM CST
Where
Gray Plant Mooty
500 IDS Center
80 South 8th Street
Minneapolis, MN 55402
Driving Directions

Wednesday, November 12, 2014

Registration: 11:30 AM

Program: 12:00 -1:30 PM

I can’t make it

 

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Demystifying Law Firm Finance for Marketing and Business Development Professionals
 
In this session, current LMA president Tim Corcoran provides an overview of the changing face of law firm finance, from the long-time R.U.L.E.S. approach to the more modern Learning Curve approach.
 
Tim will discuss the role of Alternative Fee Arrangements, Legal Project Management (LPM), Business Process Improvement (BPI), Legal Process Outsourcing (LPO) and Big Data on the law firm of the future.
 
This program is designed to demystify law firm finances so legal marketing and business development professionals can sit at the table as equals with finance professionals and firm leadership.

About the presenter:

Timothy B. Corcoran advises law firm leaders and in-house counsel on business process improvement, legal project management, alternative fees and business development.  He also advises legal technology vendors and service providers on market strategy and sales force readiness. The essence of his consulting practice is to help law firms, in-house counsel and legal vendors profit in a changing marketplace.


Final Reminder: Early Bird Registration Closes TODAY

Legal Marketing Midwest Conference
When
Thursday October 23, 2014 from 8:00 AM to 5:15 PM CDT
Add to Calendar
Where

Loews Minneapolis Hotel (Formerly Graves 601)
601 1st Ave N
Minneapolis, MN 55403

Driving Directions

As legal marketers, we work in an evolving and challenging industry. Recharge with your colleagues during a day of engaging speakers, interactive workshops, and networking. Gain new insights and ideas that will help you bring energy to your firm.
 
Strategic social marketing, legal marketing ethics, and law firm mergers and acquisitions are just a few hot topics we’ll discuss. And you won’t want to miss Heather Morse’s discussion on generational marketing (a favorite at the national conference this spring)!
 

We’ll also present the annual LMA-MN Your Honor Awards!Submissions are due September 26, 2014. Click here for more information.

Visit the 2014 Midwest Conference page here. Check back for updated session and speaker information. And don’t forget to support our wonderful sponsors!
 
Early bird registration is available now through October 9, 2014. Members: $150. Non-members: $175.
 
lmamn.org   |   #LMAMN  |   @LMAMN
Register now!
I can’t make it

 


Reminder: Early Bird Registration Closes Oct. 9

Legal Marketing Midwest Conference
When
Thursday October 23, 2014 from 8:00 AM to 5:15 PM CDT
Add to Calendar
Where

Loews Minneapolis Hotel (Formerly Graves 601)
601 1st Ave N
Minneapolis, MN 55403

Driving Directions

As legal marketers, we work in an evolving and challenging industry. Recharge with your colleagues during a day of engaging speakers, interactive workshops, and networking. Gain new insights and ideas that will help you bring energy to your firm.
 
Strategic social marketing, legal marketing ethics, and law firm mergers and acquisitions are just a few hot topics we’ll discuss. And you won’t want to miss Heather Morse’s discussion on generational marketing (a favorite at the national conference this spring)!
 
We’ll also present the annual LMA-MN Your Honor Awards!Submissions are due September 26, 2014. Click here for more information.
 
Visit the 2014 Midwest Conference page here. Check back for updated session and speaker information. And don’t forget to support our wonderful sponsors!
 
Early bird registration is available now through October 9, 2014. Members: $150. Non-members: $175. 
 
lmamn.org   |   #LMAMN  |   @LMAMN
Register now!
I can’t make it

 


Reminder to Register: LMA Midwest Conference

Legal Marketing Midwest Conference
When
Thursday October 23, 2014 from 8:00 AM to 5:15 PM CDT
Add to Calendar
Where

Loews Minneapolis Hotel (Formerly Graves 601)
601 1st Ave N
Minneapolis, MN 55403

Driving Directions

As legal marketers, we work in an evolving and challenging industry. Recharge with your colleagues during a day of engaging speakers, interactive workshops, and networking. Gain new insights and ideas that will help you bring energy to your firm.

Strategic social marketing, legal marketing ethics, and law firm mergers and acquisitions are just a few hot topics we’ll discuss. And you won’t want to miss Heather Morse’s discussion on generational marketing (a favorite at the national conference this spring)!

We’ll also present the annual LMA-MN Your Honor Awards!Submissions are due September 26, 2014. Click here for more information.

Visit the 2014 Midwest Conference page here. Check back for updated session and speaker information. And don’t forget to support our wonderful sponsors!

Early bird registration is available now through October 9, 2014. Members: $150. Non-members: $175. 
lmamn.org   |   #LMAMN  |   @LMAMN
Register now!
I can’t make it

 


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