Minnesota
Thoughts and news from the LMA-MN – Midwest Region – Minnesota Local Group

You’re Invited! Join Us for the LMA-MN November Program

Legal Marketing Association Minnesota Chapter
LMA-MN November Program
When
Wednesday November 12, 2014 from 12:00 PM to 1:30 PM CST
Where
Gray Plant Mooty
500 IDS Center
80 South 8th Street
Minneapolis, MN 55402
Driving Directions

Wednesday, November 12, 2014

Registration: 11:30 AM

Program: 12:00 -1:30 PM

I can’t make it

 

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Demystifying Law Firm Finance for Marketing and Business Development Professionals
 
In this session, current LMA president Tim Corcoran provides an overview of the changing face of law firm finance, from the long-time R.U.L.E.S. approach to the more modern Learning Curve approach.
 
Tim will discuss the role of Alternative Fee Arrangements, Legal Project Management (LPM), Business Process Improvement (BPI), Legal Process Outsourcing (LPO) and Big Data on the law firm of the future.
 
This program is designed to demystify law firm finances so legal marketing and business development professionals can sit at the table as equals with finance professionals and firm leadership.

About the presenter:

Timothy B. Corcoran advises law firm leaders and in-house counsel on business process improvement, legal project management, alternative fees and business development.  He also advises legal technology vendors and service providers on market strategy and sales force readiness. The essence of his consulting practice is to help law firms, in-house counsel and legal vendors profit in a changing marketplace.


You’re Invited! LMA-MN Summer Social

Legal Marketing Association Minnesota Chapter

LMA-MN Summer Social

When
Thursday August 21, 2014 from 4:00 PM to 7:00 PM CDT
Where
Cowboy Jacks
126 5th St N
Minneapolis, MN 55401
Driving Directions
RSVP Now!
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The LMA-MN Summer Social is a fun way to take a break from your hectic schedule. Enjoy great food, fun conversation, prize drawings and more!There is no charge to LMA-MN members for this event. For non-members and other guests, the charge is $10.

Cowboy Jacks
126 5th Street N.
Minneapolis, MN 55401
Thursday, August 21
4:30 p.m. – 7:00 p.m.
Thank you to our Summer Social Sponsor!

Promotion Select

 


Register for the LMA-MN July Webinar Program

Join LMA-MN colleagues—and invite your firm’s finance and pricing professionals—for the final webinar program of the summer and stay for happy hour & networking! Please note the 4:00 pm start time. At this time, the webinar is only offered as a live presentation (no dial-in option).

Legal Marketing Association Minnesota Chapter

LMA-MN July Webinar Program

When
Tuesday July 15, 2014 from 4:00 PM to 5:00 PM CDT
Where
Faegre Baker Daniels
90 South Seventh Street
2200 Wells Fargo Center
Floor 21
Minneapolis, MN 55402
Driving Directions

Tuesday, July 15, 2014

Registration: 3:30 PM

Program: 4:00-5:00 PM
Happy hour & networking to follow.

Register Now!
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Pricing Legal Services 
Pricing has a greater impact of the profitability of law firms than any other lever and yet rarely receives the management attention it deserves. This workshop looks at contemporary pricing theory as it relates to legal services, approaches used by leading professional service firms to maximize pricing outcomes and a range of techniques that can be used to avoid price competition.
About the presenter: 


As the Director of Jasper Consulting, Colin’s focus is on assisting professional service firms to create greater value for their clients and to capture a fair share of that value for themselves.

Colin conducts regular research amongst general counsel on their buying behaviour and their attitudes to law firms and is the co-founder of the Legal Pricing Roundtable (New York).

His articles have been published in a range of journals and magazines including Professional Service Firms JournalThe Law Management Journal, and the Journal of the Professional Pricing Society. He authored the pricing chapter in the American Bar Association book, The Power of Legal Project Management (2014).

Website: www.jasperconsulting.com.au


YOU’RE INVITED! REGISTER FOR LMA-MN’S APRIL PROGRAM

Legal Marketing Association Minnesota Chapter
LMA-MN April Program
When
Wednesday April 16, 2014 from 12:00 PM to 1:30 PM CDT
Where
Fredrikson & Byron, P.A.
200 South Sixth Street
Suite 4000
Minneapolis, MN 55402
Driving Directions

Wednesday, April 16, 2014

Registration: 11:30 AM

Program: 12:00 -1:30 PM

Register Now!
I can’t make it

 

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Getting Attorneys to Write Like “Prose” for Visibility
 
Attorneys are trained to write. And yes, they do a lot of writing in their profession. However, translating their trained style of writing for client and general audiences can lead to frustrated journalists and/or bored readers. This presentation discusses the educational process of turning their vast knowledge into marketable material for prospects through a variety of media. This presentation will teach you how to approach the “personalities” in your firm, expectations of editors, the importance of conversational “voice,” as well as the art of interviewing, leveraging content for multiple purposes and showing measurable results — results that get attorneys to buy into “marketing” their expertise in written form.

About the presenter:

Christine Nelson is a journalist and holds a Bachelor of Science in Mass Communications. She has two decades of professional writing experience for top business media, communities and professionals. Leading Ingenuity’s public relations team, Christine works with clients to develop credible content, media opportunities and other strategies to get you in front of the right audiences – increasing your visibility and influence. She is known as a fierce achiever who wants to get you results.


Register for LMA-MN’s March Program

Legal Marketing Association Minnesota Chapter
LMA-MN March Program
When
Tuesday March 11, 2014 from 4:00 PM to 5:00 PM CDT
Where
Faegre Baker Daniels
2200 Wells Fargo Center
90 South 7th Street
Minneapolis, MN 55402
Driving Directions

Tuesday, March 11, 2014

Registration: 3:30 PM

Program: 4:00 – 5:00 PM

Networking to follow program

I can’t make it
LMA-MN Programming Registration PolicyCheck out the LMA-Minnesota (Nice) BlogFollow us on Twitter
Top 10 Trends in Law Firm Business Development

At a time when the legal industry’s growth projections are modest at its best, law firms need a clear understanding of what’s happening in the marketplace, what buyers of legal services are seeking and how to truly differentiate themselves from the competition.

Tasneem Goodman of Akina will present the Top 10 Trends in Law Firm Business Development. This session will provide real-time market feedback and projections that will give you clear direction for how to authentically build relationships and how to compete for, win and grow business. During the program, we will discuss best practices and disciplines that focus on:
  • Consistent marketplace buying trends for legal services
  • Common pitfalls attorneys make in pursuit of business
  • Best practices for distinguishing yourself in a pitch meeting
  • How to reliably pursue and win new business
  • How to retain and expand business once you have it
As a result of this program, participants will be equipped with new insights, tools and wisdom to be effective and efficient in their business development efforts and will have a renewed energy for disciplined business development planning and execution to take advantage of current marketplace opportunities.

Tasneem Goodman has spent over ten years in the legal industry providing clients with excellent service, working with lawyers to grow their practices and helping firms make the most of their relationships with their clients, their attorneys and their recruits. She has served as a practicing attorney at two large global firms and as the head of marketing and business development for a third.

 

Contact: tgoodman@akina.biz

Website: www.akina.biz

Blog: www.generationgenerosity.org


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