Minnesota
Thoughts and news from the LMA-MN – Midwest Region – Minnesota Local Group

You’re Invited! Join Us for the LMA-MN December Program “Aligning Client Feedback with Competitive Intelligence”

Legal Marketing Association Minnesota Chapter
LMA-MN December Program
When
Wednesday December 17, 2014 from 12:00 PM to 1:30 PM CST
Where
Dorsey & Whitney LLP
50 South Sixth Street
Suite 1500
Minneapolis, MN 55402
Driving Directions

Wednesday, December 17, 2014

Registration: 11:30 AM

Program: 12:00 -1:30 PM

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Aligning Client Feedback with Competitive Intelligence:
How to Find Clarity and Focus Through the
Eyes of the Client
Competitive Intelligence (CI) is more than data points. The need for multifaceted CI has grown beyond just objective data. In a hyper-competitive marketplace understanding the unique drivers that cause clients to become deeply loyal is what defines the most successful client relationships. This discussion will evaluate the strategies to gain competitive information and how to align this data internally to create client loyalty. We will discuss the tactics to combine customized client feedback with traditional competitive intelligence.

About the presenters:

Jill Weber is Chief Marketing and Business Development Officer for Stinson Leonard Street, where she is responsible for creating and executing marketing and business development strategies, including Fast Forward®, a nationally recognized integrated business development initiative. Jill was named to the National Law Journal’s inaugural list of 50 Business of Law Trailblazers & Pioneers; was recognized as a 2009 “Unsung Legal Hero” by Minnesota Lawyer; was the recipient of the 2007 EXCEL Minnesota Award, sponsored by the Minnesota Chapter of the International Association of Business Communicators; and has received three national and 15 local Legal Marketing Association (LMA) “Your Honor” awards. She serves on the LMA Board of Directors, and was co-chair of the 2012 LMA Annual Conference.

Tara Weintritt is a partner in the Wicker Park Group, an international consultancy focused on helping law firms strengthen and deepen their relationships with in-house counsel and business owners through client feedback and other client facing programs.

Tara has conducted hundreds of in-person and telephone client feedback interviews on behalf of her clients. Her practice includes training and conducting client feedback interviews, client service training, mid and end-of-matter feedback training and developing customized business development strategies and training based on what matters most to in-house counsel and executives. One of her key areas of practice includes developing near and long-term strategies to implement the focus, improvement and change necessary for the firm to become true trusted advisors to their clients. Tara is known for not only creating solutions and initiatives, but more importantly customizing the programs, ideas and opportunities to each individual, practice area or firm.

She was named one of the 2013 National Law Journal’s inaugural list of 50 Business of Law Trailblazers & Pioneers, was the co-chair of the 2013 International Legal Marketing Association Conference and served on the Capital (Washington, DC) Legal Marketing Association Board of Directors from 2009-2012. In 2007, The Elite Excellence in Legal Marketing Awards named her “Marketing Director of the Year”. Nominated by her Chairman and Senior Management, Tara won for “creating and leading organizational change focused on client satisfaction and service”.  She is a frequent speaker at law firm and department retreats, as well as legal marketing, business development and leadership conferences and programs.


You’re Invited! Join Us for the LMA-MN November Program

Legal Marketing Association Minnesota Chapter
LMA-MN November Program
When
Wednesday November 12, 2014 from 12:00 PM to 1:30 PM CST
Where
Gray Plant Mooty
500 IDS Center
80 South 8th Street
Minneapolis, MN 55402
Driving Directions

Wednesday, November 12, 2014

Registration: 11:30 AM

Program: 12:00 -1:30 PM

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Demystifying Law Firm Finance for Marketing and Business Development Professionals
 
In this session, current LMA president Tim Corcoran provides an overview of the changing face of law firm finance, from the long-time R.U.L.E.S. approach to the more modern Learning Curve approach.
 
Tim will discuss the role of Alternative Fee Arrangements, Legal Project Management (LPM), Business Process Improvement (BPI), Legal Process Outsourcing (LPO) and Big Data on the law firm of the future.
 
This program is designed to demystify law firm finances so legal marketing and business development professionals can sit at the table as equals with finance professionals and firm leadership.

About the presenter:

Timothy B. Corcoran advises law firm leaders and in-house counsel on business process improvement, legal project management, alternative fees and business development.  He also advises legal technology vendors and service providers on market strategy and sales force readiness. The essence of his consulting practice is to help law firms, in-house counsel and legal vendors profit in a changing marketplace.


Register for the LMA-MN July Webinar Program

Join LMA-MN colleagues—and invite your firm’s finance and pricing professionals—for the final webinar program of the summer and stay for happy hour & networking! Please note the 4:00 pm start time. At this time, the webinar is only offered as a live presentation (no dial-in option).

Legal Marketing Association Minnesota Chapter

LMA-MN July Webinar Program

When
Tuesday July 15, 2014 from 4:00 PM to 5:00 PM CDT
Where
Faegre Baker Daniels
90 South Seventh Street
2200 Wells Fargo Center
Floor 21
Minneapolis, MN 55402
Driving Directions

Tuesday, July 15, 2014

Registration: 3:30 PM

Program: 4:00-5:00 PM
Happy hour & networking to follow.

Register Now!
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Pricing Legal Services 
Pricing has a greater impact of the profitability of law firms than any other lever and yet rarely receives the management attention it deserves. This workshop looks at contemporary pricing theory as it relates to legal services, approaches used by leading professional service firms to maximize pricing outcomes and a range of techniques that can be used to avoid price competition.
About the presenter: 


As the Director of Jasper Consulting, Colin’s focus is on assisting professional service firms to create greater value for their clients and to capture a fair share of that value for themselves.

Colin conducts regular research amongst general counsel on their buying behaviour and their attitudes to law firms and is the co-founder of the Legal Pricing Roundtable (New York).

His articles have been published in a range of journals and magazines including Professional Service Firms JournalThe Law Management Journal, and the Journal of the Professional Pricing Society. He authored the pricing chapter in the American Bar Association book, The Power of Legal Project Management (2014).

Website: www.jasperconsulting.com.au


Introducing the LMA-MN Summer Webinar Series + Register for the June Webinar Program

New in 2014: Join LMA-MN colleagues for the first of two summer webinar programs! The only format change is the presentation will be facilitated via webinar vs. an in-person presentation. At this time, the webinar is only offered as a live presentation. Lunch will be provided and networking is encouraged.

Legal Marketing Association Minnesota Chapter
LMA-MN June Webinar Program
When
Tuesday June 10, 2014 from 12:00 PM to 1:30 PM CDT
Where
Faegre Baker Daniels
90 South Seventh Street
2200 Wells Fargo Center
Floor 21
Minneapolis, MN 55402
Driving Directions

Tuesday, June 10, 2014

Registration: 11:30 AM

Program: 12:00 -1:30 PM

Register Now!
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An Integrated Approach to Law Firm Marketing
Traditionally, law firm marketing professionals have approached marketing and public relations as two separate entities. Today, they play equal roles in providing an integrated and cohesive approach to a law firm’s overall communications efforts. By incorporating the two efficiently, firms can build continuity of brand, support interactive Web content and unify all communications. Strategic integrated marketing and public relations communications cover a wide range of tactics including advertising, branding, websites, search engine optimization (SEO), social media, promotional materials and media relations. This program will cover how law firm marketing professionals can unify communication efforts to support their firm’s business goals, enhance the firm’s key messages and speak directly to target audiences.At the end of the program, participants will better understand how to:
  • Integrate branding, advertising, marketing and public relations efforts within the firm and across strategic partners/vendors
  • Increase website traffic, improve SEO and support new business development with integrated approaches

With the right integrated strategies in play, over time, law firms will see how communications efforts can effectively be streamlined for success across multiple channels.

About the presenter:


A legal marketing expert, attorney, and author, Gina F. Rubel founded Furia Rubel Communications, Inc., an award-winning full-service marketing and public relations agency. Furia Rubel has been listed among the top firms by the National Law Journal, The Legal Intelligencer and the Philadelphia Business Journal and has been named one of the Top 300 WBE’s in the U.S. by Women’s Enterprise Magazine. Under Gina’s direction, Furia Rubel provides expert strategic planning, marketing, public relations and web development services to law firms, accounting firms and other professional service providers, municipalities and government organizations, educational institutions and business-to-business companies.

Website: http://www.furiarubel.com/

LinkedIn: https://www.linkedin.com/in/ginafuriarubel

Twitter: @ginarubel

 


JOIN US FOR THE MAY LMA-MN PROGRAM!

Legal Marketing Association Minnesota Chapter
LMA-MN May Program
When
Wednesday May 14, 2014 from 12:00 PM to 1:30 PM CDT
Where
Stinson Leonard Street LLP
150 South Fifth Street
Suite 2300
Minneapolis, MN 55402
Driving Directions

Wednesday, May 14, 2014

Registration: 11:30 AM

Program: 12:00 -1:30 PM

Register Now!
I can’t make it

 

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Winning New Business
Strategically with Research
As law firm profits continue to be squeezed, it is essential that the marketing mix include revenue generation as a critical goal. Many firms are accomplishing this by changing the focus of the marketing mix from promotion to business development. To ensure success of a business development—-or sales—-effort, two key elements must be in place. First is the development of a marketing thought process, embodied in written plans of action that are based on strategic thinking involving many levels in a firm—-from practice groups to key client plans.  Second, law firms must ground this strategic process in marketing research. This session will guide marketing professionals through the process of creating a business development strategy for individuals or practice groups that uses research results to make better decisions about how to capture a greater share of a market or deeper share of a client.
Take-aways:

  1. Understand how to use an 80/20 analysis of firm clients to build a targeted marketing program aimed at increasing depth of client for key clients and prospecting programs to procure clearly identified new clients.
  2. Sample research tracking grids and action plans.

About the presenter:

 


Carol Schiro Greenwald, Ph.D., is the owner of MarketingPartners, a consulting firm based in Larchmont, NY.  She specializes in targeted business development growth strategies built around a lawyer’s best clients. Her book, Build Your Practice the Logical Way: Maximize Your Client Relationships (ABA, First Chair Press, 2012) details her approach. She works with firm leaders to use tools such as alternative fees and legal process management techniques to delight clients and improve profits. Carol also coaches individuals in personal marketing, management and selling skills.

Carol is an active member of the ABA law practice division, the NYSBA law practice management committee and co-chair of the WCBA law practice management committee. She is a past-President of NYLMA. She held a post-doctorate Eli Lilly fellowship at the Bunting Institute of Radcliffe College, received her Ph.D. from The Graduate Center, City University of New York [CUNY], her M.A. from Hunter College, CUNY and her B.A. from Smith College.


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