Thoughts and news from the LMA-MN – Midwest Region – Minnesota Local Group

You’re Invited! #LMAMN March Program, Niche Marketing: Equip your Lawyers for the Future of Law

Legal Marketing Association Minnesota Chapter
LMA-MN March 2015 Program
Wednesday March 11, 2015 from 12:00 PM to 1:30 PM CDT
Fredrikson & Byron, P.A.
200 South Sixth Street
Suite 4000
Minneapolis, MN 55402-1425

Wednesday, March 11, 2015

Registration: 11:30 AM

Program: 12:00 -1:30 PM


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Niche Marketing: Equip your Lawyers for the Future of Law
Today’s up-and-coming lawyers face unique challenges in building a sustaining practice to carry them through their career. A legal services market that isn’t growing, homogenization of giant “full-service” firms and a business environment marked by financial tumult and dramatic tech innovation make it hard to find a place to stand and a way to stand out.

In this interactive session, Amy Knapp shows how lawyers, led by their marketers, can become students of market trends to strategically place themselves and their content ahead of the curve and in position to capture business from developing practices.

Her practical steps and strategies are illustrated with real-life examples from small, mid-size and global firms. Short video clips will be used to bring attorney perspectives and insights into the room.

Finally, Amy – a respected author, speaker and commentator on social media – will illustrate how content marketing and social media are the perfect vehicles to establish and market a niche brand, no matter the firm size or practice area.


  • Identify current market trends that provide opportunities to create new, viable practices.
  • Develop and market a niche practice.
  • Discuss how firm marketers can lead their attorneys through this process and support them along the way.
  • Build a niche practice through the use of content marketing and social media.

About the presenter:

Amy Knapp is a legal services business development and marketing consultant with over 20 years of experience. Amy’s projects include re-branding and business development campaigns for small, mid-size and AmLaw 200 law firms. Amy is the co-author of LinkedIn and Blogs for Lawyers. Knapp Marketing was named in Best of Legal Times 2013 for Business Development & Coaching, Social Media and Legal Marketing & Branding.


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