Minnesota
Thoughts and news from the LMA-MN – Midwest Region – Minnesota Local Group

Register for the LMA-MN July Webinar Program

Join LMA-MN colleagues—and invite your firm’s finance and pricing professionals—for the final webinar program of the summer and stay for happy hour & networking! Please note the 4:00 pm start time. At this time, the webinar is only offered as a live presentation (no dial-in option).

Legal Marketing Association Minnesota Chapter

LMA-MN July Webinar Program

When
Tuesday July 15, 2014 from 4:00 PM to 5:00 PM CDT
Where
Faegre Baker Daniels
90 South Seventh Street
2200 Wells Fargo Center
Floor 21
Minneapolis, MN 55402
Driving Directions

Tuesday, July 15, 2014

Registration: 3:30 PM

Program: 4:00-5:00 PM
Happy hour & networking to follow.

Register Now!
I can’t make it

 

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Pricing Legal Services 
Pricing has a greater impact of the profitability of law firms than any other lever and yet rarely receives the management attention it deserves. This workshop looks at contemporary pricing theory as it relates to legal services, approaches used by leading professional service firms to maximize pricing outcomes and a range of techniques that can be used to avoid price competition.
About the presenter: 


As the Director of Jasper Consulting, Colin’s focus is on assisting professional service firms to create greater value for their clients and to capture a fair share of that value for themselves.

Colin conducts regular research amongst general counsel on their buying behaviour and their attitudes to law firms and is the co-founder of the Legal Pricing Roundtable (New York).

His articles have been published in a range of journals and magazines including Professional Service Firms JournalThe Law Management Journal, and the Journal of the Professional Pricing Society. He authored the pricing chapter in the American Bar Association book, The Power of Legal Project Management (2014).

Website: www.jasperconsulting.com.au


Connect with the Expert + June Webinar Program Handout Now Available

Join your LMA-MN colleagues for a fun, informative webinar presentation on integrated marketing hosted virtually by Gina Rubel on Tuesday, June 10 from 12 – 1:30 pm. Gina’s full-service marketing and PR firm has been listed among the top firms by the National Law Journal, The Legal Intelligencer and the Philadelphia Business Journal and has been named one of the Top 300 WBE’s in the U.S. by Women’s Enterprise magazine. Ask the expert! Tweet Gina live questions during the June 10 webinar using hashtag #LMAMNJune.

 

Download the presentation slides here for a sneak peak at this must-attend presentation. See you Tuesday!


Introducing the LMA-MN Summer Webinar Series + Register for the June Webinar Program

New in 2014: Join LMA-MN colleagues for the first of two summer webinar programs! The only format change is the presentation will be facilitated via webinar vs. an in-person presentation. At this time, the webinar is only offered as a live presentation. Lunch will be provided and networking is encouraged.

Legal Marketing Association Minnesota Chapter
LMA-MN June Webinar Program
When
Tuesday June 10, 2014 from 12:00 PM to 1:30 PM CDT
Where
Faegre Baker Daniels
90 South Seventh Street
2200 Wells Fargo Center
Floor 21
Minneapolis, MN 55402
Driving Directions

Tuesday, June 10, 2014

Registration: 11:30 AM

Program: 12:00 -1:30 PM

Register Now!
I can’t make it

 

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An Integrated Approach to Law Firm Marketing
Traditionally, law firm marketing professionals have approached marketing and public relations as two separate entities. Today, they play equal roles in providing an integrated and cohesive approach to a law firm’s overall communications efforts. By incorporating the two efficiently, firms can build continuity of brand, support interactive Web content and unify all communications. Strategic integrated marketing and public relations communications cover a wide range of tactics including advertising, branding, websites, search engine optimization (SEO), social media, promotional materials and media relations. This program will cover how law firm marketing professionals can unify communication efforts to support their firm’s business goals, enhance the firm’s key messages and speak directly to target audiences.At the end of the program, participants will better understand how to:
  • Integrate branding, advertising, marketing and public relations efforts within the firm and across strategic partners/vendors
  • Increase website traffic, improve SEO and support new business development with integrated approaches

With the right integrated strategies in play, over time, law firms will see how communications efforts can effectively be streamlined for success across multiple channels.

About the presenter:


A legal marketing expert, attorney, and author, Gina F. Rubel founded Furia Rubel Communications, Inc., an award-winning full-service marketing and public relations agency. Furia Rubel has been listed among the top firms by the National Law Journal, The Legal Intelligencer and the Philadelphia Business Journal and has been named one of the Top 300 WBE’s in the U.S. by Women’s Enterprise Magazine. Under Gina’s direction, Furia Rubel provides expert strategic planning, marketing, public relations and web development services to law firms, accounting firms and other professional service providers, municipalities and government organizations, educational institutions and business-to-business companies.

Website: http://www.furiarubel.com/

LinkedIn: https://www.linkedin.com/in/ginafuriarubel

Twitter: @ginarubel

 


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