Minnesota
Thoughts and news from the LMA-MN – Midwest Region – Minnesota Local Group

Your Honor Awards


2016 #LMA Your Honor Awards - Winners

The 2016 Your Honor Awards were presented on October 11 at the 2016 LMA Midwest Conference in Minneapolis, Minnesota. There were a number of submissions that proved to be very creative and innovative. In addition to our eight winners, we had two honorable mentions in this year’s awards. The winners and their categories are as follows: Collateral Materials: Guide to Patent Litigation in Federal Court: Fish & Richardson P.C. Honorable Mention for Collateral Materials: Foley & Mansfield for their submission of the video detailing their core values through animation. The Gimme: The Scarf “Woven into the Fabric of the Community”: Gray Plant Mooty Social Media: The Conference Countdown: Faegre Baker Daniels LLP Websites: Celebrating 150 Years: Gray Plant Mooty Business Development: National Estate Planning Awareness Week: Briggs and Morgan, P.A. Business Development: Brexit Thought Leadership Campaign: Faegre Baker Daniels LLP Media Relations Campaigns: "The Scarf Woven into the Fabric of the Community”: Gray Plant Mooty Events: Year of Service: Gray Plant Mooty Congratulations to all of our winners!

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2016 LMA Midwest Conference Your Honor Awards

The LMA Minnesota (LMA-MN) Your Honor Awards recognize creativity, execution, achievement and overall excellence in legal marketing, business development and communications. The LMA-MN Your Honor Awards recognizes local law firms, law-related organizations and service providers who have set new standards for innovation in finding, developing and retaining profitable business. This is your chance to have your hard work recognized by your Minnesota Chapter colleagues! Questions? Please contact 2016 Your Honor Awards Chair Tim Samuelson at tim@promotionselect.com or 952.564.6380. About the 2016 LMA Minnesota Your Honor Awards Timing and Registration The LMA-MN Your Honor Awards will be held in conjunction with the LMA Midwest Conference on Tuesday, October 11, 2016 at the Minneapolis Events Center. Registration for the LMA Midwest Your Honor Awards ceremony is included with the LMA Midwest Conference registration. Eligible Work and Entry Requirements All entries for LMA-MN Your Honor Awards must have been produced for use by a Minnesota law firm or a LMA-MN member between September 1, 2015 and August 31, 2016. Submission Categories The program consists of the following categories. The Events and Advertising categories have budget subcategories, so please note the submission subcategory where applicable:

  • Collateral Materials: Brochures (firm wide, practice group), annual reports, announcements, newsletters, holiday cards, etc. Materials may be print or electronic.
  • Events: Seminars, webinars, conferences, open houses, networking events, etc.
    1. Events: budget less than $1,000 (hard costs – does not include internal time)
    2. Events: budget between $1,000 and $5,000 (hard costs – does not include internal time)
    3. Events: budget between $5,000 and $15,000 (hard costs – does not include internal time)
    4. Events: budget over $15,000 (hard costs – does not include internal time)
  • Media Relations: Campaigns, press conferences, and other unpaid media coverage
  • Websites: This includes entire websites, specific portions of a firm site, or microsite.
  • Blogs
  • Social Media
  • Videos
  • Email marketing
  • Advertising: Campaign or single ad
    1. Advertising: budget under $5,000 (creative costs only – does not include ad buy)
    2. Advertising: budget over $5,000 (creative costs only – does not include ad buy)
  • Practice Development and Client-Based Programs — Attorney coaching, business development programs and plans, cross-selling initiatives, market research analysis and studies, competitive intelligence projects, knowledge management tools/projects, client service programs, pricing tools and projects, project management programs and practice innovation initiatives
  • Gimme:  Best giveaway or promo item. You may submit an entry in this category for free with another paid entry!
  • Business Development and Strategic Initiatives: Anything genius marketing minds can think of that doesn’t fit into another category.
Judging and Judging Criteria All entries are judged by a panel of at least three people. Judges evaluate and score each entry in the four categories below on a scale of 1 to 5 (5 being the highest). A total score for the four categories provide the overall score for each submission.
  • Strategic Objective: The degree to which the submission met or exceeded the entrant’s stated strategic objective.
  • Creativity: Amount of creativity and originality demonstrated.
  • Execution: Quality of execution, overall impression of the end product.
  • Results/outcome: Anecdotal feedback and/or quantifiable results, such as recognition and praise received from firm leadership, clients or potential clients, new matter(s) opened as a result, etc.
For those submission categories with multiple subcategories (i.e., Events and Advertising), winners will be selected for each subcategory. A Best of Show award is given if and/or when one entry stands out over all others and is deemed by the judges to be deserving of special recognition. While judges make every attempt to select award recipients for each category, awards may not be given in categories where the judges deem that the quality and/or quantity of entries does not warrant a winner. Judges reserve the right to change a submitted entry from one category to another. Judges may elect to award Honorable Mention Awards, beyond first through third place awards, at their discretion. Judges’ decisions are final. Each entry will consist of:
  1. Three copies of the completed entry form specifying the single category in which it is being entered. NOTE: If you are submitting under Events or Advertising, please make note of what subcategory you’re submitting under.
  2. Three copies of the finished “product,” which may include printed materials, CDs, workbooks, photographs, published materials, etc. Entrants are welcome to submit the “before” products to show progress or improvement, but it is not necessary. Entries will not be returned.
  3. Three copies of a narrative of no more than one page describing, in detail:
    1. Opportunity or Challenge
    2. Strategic Objective
    3. Implementation
    4. Results/Outcomes
    5. Costs
  4. Entry fee is $50 per submission for LMA-MN members; $75 for non-members.
Submissions:  All entries must be received by 5:00 PM CST on Friday, September 16, 2016. Please send completed submissions to: Tim Samuelson LMA MN Immediate Past President Promotions Select 6010 Blue Circle Drive Minnetonka, MN 55343 Please mark outside of package: 2016 LMA-MN Your Honor Awards Submission Recognition of Award Winners Your Honor Awards winners will be recognized as such:
  1. All entries will be displayed at the Your Honor Awards ceremony and reception following the LMA Midwest Conference on Tuesday, October 11, 2016.
  2. Award winners will be announced at the Your Honor Awards ceremony and reception following the LMA Midwest Conference on Tuesday, October 11, 2016
Questions:  Questions may be submitted to the LMA-MN Your Honor Awards Chair, Tim Samuelson at 952.564.6380 or tim@promotionselect.com. Your Honor Awards & Reception (Part of the LMA Midwest Conference) Tuesday, October 11, 2016 4:00 – 5:15 P.M. Minneapolis Events Center 212 2nd Street SE Minneapolis, MN 55414 Thank you to our exclusive Your Honor Awards Sponsor! ThomsonReuters

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Join Us on October 28, 2015 to Meet and Celebrate the 2015 LMA-MN YHA Winners

Legal Marketing Association Minnesota Chapter
LMA-MN 2015 Your Honor Awards
When
Wednesday October 28, 2015 from 4:30 PM to 6:30 PM CDT
  
Where
The Minneapolis Club
729 Second Avenue South Minneapolis, MN 55402
Awards presented at 5:30 p.m.

  Follow us on Twitter   Special thanks to our sponsor!  
Join Us on October 28, 2015 to Meet and Celebrate the 2015 LMA-MN YHA Winners
The 2015 LMA Minnesota Your Honor Awards is a regional version of the Legal Marketing Association's international Your Honor Awards (YHA) program, recognizing creativity, execution, achievement and overall excellence in legal marketing, business development and communications. As the only awards program of its kind in the legal marketing industry, the LMA YHA distinguishes law firms, law-related organizations and service providers who set new standards for innovation in finding, developing and retaining profitable business.
Please join us at the Minneapolis Club for the YHA 2015 awards ceremony and reception to announce and honor the winners. Plentiful food and drink will be provided, and the networking, learning, and fun promise to be to your advantage. Since 1883, the Minneapolis Club has served as the region's premier gathering place for business, civic and community leaders and has been the Twin Cities' welcome mat for heads of state, U.S. presidents and industry icons.

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Call for Nominations: 2015 #LMAMN Your Honor Awards!

2015 LMA-MN Your Honor Awards Program and Presentation Guidelines What:  The LMA-MN Your Honor Awards Program recognizes Minnesota law firms and LMA-MN members who illustrate excellence in marketing and communications programs. When and Where:  Wednesday, October 28, 2015, 5:00 – 7:00 PM at the Minneapolis Club Deadline for entry:  5:00 PM, Friday, September 25, 2015 All entries for LMA-MN Your Honor Awards must have been produced for use by a Minnesota law firm or a LMA-MN member between September 1, 2014 and August 31, 2015. SUBMISSION CATEGORIES:  The program consists of the following categories. The Events and Advertising categories have budget subcategories, so please note the submission subcategory where applicable:

  • Collateral Materials: Brochures (firm wide, practice group), annual reports, announcements, newsletters, holiday cards, etc. Materials may be print or electronic.
  • Events: Seminars, webinars, conferences, open houses, networking events, etc.
    1. Events: budget less than $1,000 (hard costs – does not include internal time)
    2. Events: budget between $1,000 and $5,000 (hard costs – does not include internal time)
    3. Events: budget between $5,000 and $15,000 (hard costs – does not include internal time)
    4. Events: budget over $15,000 (hard costs – does not include internal time)
  • Media Relations: Campaigns, press conferences, and other unpaid media coverage
  • Websites: This includes entire websites, specific portions of a firm site, or microsite.
  • Blogs
  • Social Media
  • Videos
  • Email marketing
  • Advertising: Campaign or single ad
    1. Advertising: budget under $5,000 (creative costs only – does not include ad buy)
    2. Advertising: budget over $5,000 (creative costs only – does not include ad buy)
  • Practice Development and Client-Based Programs — Attorney coaching, business development programs and plans, cross-selling initiatives, market research analysis and studies, competitive intelligence projects, knowledge management tools/projects, client service programs, pricing tools and projects, project management programs and practice innovation initiatives
  • Gimme:  Best giveaway or promo item. You may submit an entry in this category for free with another paid entry!
  • Genius Marketing: Anything genius marketing minds can think of that doesn’t fit into another category.
Judging and Judging Criteria: All entries are judged by a panel of at least three people.  Judges evaluate and score each entry in the four categories below on a scale of 1 to 5 (5 being the highest). A total score for the four categories provide the overall score for each submission.
  • Strategic Objective: The degree to which the submission met or exceeded the entrant’s stated strategic objective.
  • Creativity: Amount of creativity and originality demonstrated.
  • Execution: Quality of execution, overall impression of the end product.
  • Results/outcome: Anecdotal feedback and/or quantifiable results, such as recognition and praise received from firm leadership, clients or potential clients, new matter(s) opened as a result, etc.
For those submission categories with multiple subcategories (i.e., Events and Advertising), winners will be selected for each subcategory. A Best of Show award is given if and/or when one entry stands out over all others and is deemed by the judges to be deserving of special recognition. While judges make every attempt to select award recipients for each category, awards may not be given in categories where the judges deem that the quality and/or quantity of entries does not warrant a winner. Judges reserve the right to change a submitted entry from one category to another. Judges may elect to award Honorable Mention Awards, beyond first through third place awards, at their discretion. Judges’ decisions are final. Entry Requirements: Entrants may be either members or non-members of the Legal Marketing Association - Minnesota Chapter.  Consultants, designers or other service providers submitting an entry on behalf of a client must include a letter of permission from the firm on the firm’s letterhead with the submission. Each entry will consist of:
  1. Three copies of the completed entry form specifying the single category in which it is being entered. NOTE: If you are submitting under Events or Advertising, please make note of what subcategory you’re submitting under.
  2. Three copies of the finished “product,” which may include printed materials, CDs, workbooks, photographs, published materials, etc. Entrants are welcome to submit the “before” products to show progress or improvement, but it is not necessary. Entries will not be returned.
  3. Three copies of a narrative of no more than one page describing, in detail:
    1. Opportunity or Challenge
    2. Strategic Objective
    3. Implementation
    4. Results/Outcomes
    5. Costs
  4. Entry fee is $50 per submission for LMA-MN members; $75 for non-members.
Submissions:  All entries must be received by 5:00 PM CST on Friday, September 25, 2015.  Please send completed submissions to: Barbara Brown Director of Business Development & Marketing Meagher & Geer Suite 4400 33 South Sixth Street Minneapolis, MN 55402 bbrown@meagher.com 612/347-9150 Recognition of Award Winners:  Your Honor Awards winners will be recognized as such:
  1. Entries will be displayed at the program on Oct. 28, 2015.
  2. Award winners will be announced on October 28, 2015 at the YH program at the Minneapolis Club.
Questions:  Questions may be submitted to the LMA-MN Your Honor Awards Chair, Barbara Brown:  612/347-9150, bbrown@meagher.com.

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You're Invited: LMA Midwest Conference

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Legal Marketing Midwest Conference
When
Thursday October 23, 2014 from 8:00 AM to 5:15 PM CDT Add to Calendar
Where
Loews Minneapolis Hotel (Formerly Graves 601) 601 1st Ave N Minneapolis, MN 55403 Driving Directions
As legal marketers, we work in an evolving and challenging industry. Recharge with your colleagues during a day of engaging speakers, interactive workshops, and networking. Gain new insights and ideas that will help you bring energy to your firm.
Strategic social marketing, legal marketing ethics, and law firm mergers and acquisitions are just a few hot topics we'll discuss. And you won't want to miss Heather Morse's discussion on generational marketing (a favorite at the national conference this spring)!
We'll also present the annual LMA-MN Your Honor Awards!Submissions are due September 26, 2014. Click here for more information.
Visit the 2014 Midwest Conference page here. Check back for updated session and speaker information. And don't forget to support our wonderful sponsors!
Early bird registration is available now through October 9, 2014. Members: $150. Non-members: $175. 
lmamn.org   |   #LMAMN  |   @LMAMN
Register now!
I can't make it

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LMA-MN 2013 November Program & Your Honor Awards

Selling Value to Sell Premium Alycia Sutor, Partner at Akina will discuss with members how to sell value at a premium. At a time when client loyalty is being tested and economic pressures for law firm profits are at an all-time high, lawyers are challenged to find a way to get premium rates when clients are demanding cost reduction. Selling Value to Sell Premium is a program designed to shift the focus from pricing and efficiency to a conversation of value and effectiveness. Participants will learn from market research:

  • Why law firms are losing sales pitches
  • How to implement innovative and proven techniques to sell value that deepens relationships, increases profitability, and differentiates your firm from your competitors
Date: Wednesday, November 13th, 2013 Program: 2:30 PM - 3:45 PM Coffee, water and soda will be available Location: Hennepin County Bar Association 600 Nicollet Mall, Suite 390, Minneapolis, MN 55402 Your Honor Awards Reception This year's Your Honor Award winners will be announced immediately following the program. LMA-MN has a history of producing numerous International LMA Your Honor Awards winners, don't miss the opportunity for your great work to be recognized! Reception: NOTE THE TIME CHANGE 4:00 PM - 6:00 PM Light refreshments and beverages will be served Location: Hennepin County Bar Association, 600 Nicollet Mall, Suite 390, Minneapolis, MN 55402
Alycia has more than seventeen years experience helping lawyers, executives and managers rethink how they approach marketing, sales and leadership issues. As a partner at Akina, she is particularly passionate about helping individuals leverage their strengths and interests to change how they work, sell and lead. To learn more about Alycia, click here.

AKINA

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